News

On June 18, one of the biggest cultural moments in Twitch history took place. The Streamer Prom, a massive gala featuring more than 50 of the biggest streamers and creators in the world, soared to a whopping 4.49 million hours of live watch time across all of the Twitch channels that covered it.

The brain trust behind the Streamer Prom consisted of longtime chart-topper FunnyMike and his management team at Fixated. The year-old firm handled the Streamer Prom from end to end, tackling tasks as diverse as creative direction, production, and brand partnerships.

The result was a glitzy celebration of streamer culture, with some of the biggest names in the community looking their best in their prom night fits. Attendees included Ddg, Sketch, Wendy Ortiz, and members of the FaZe Clan and Amp creator groups. Many of the assembled individuals broadcast the bash on their respective Twitch accounts. Ddg’s stream claimed the most total watch hours,...

Kai Cenat‘s first (and maybe last?) Streamer University wrapped with over 719,000 peak concurrent viewers, 27+ million total hours of watch time, and major streaming companies apparently trying to woo him into taking the program to their platforms instead.

The three-day creator bootcamp was streamed live from the University of Akron in the much-be-memed Ohio, with 150 up-and-coming streamers–handpicked by Cenat–attending in person for lectures from established pros. While only those creators were allowed to attend in person, Cenat streamed from the event, and all attendees were permitted to stream, giving the entire internet a glimpse of the education they received.

Classes, taught by “professors” like Ddg, ChrisnNxtDoor, Agent 00, and Duke Dennis, covered four areas of our industry: Content Creation 101, Audience Growth, Monetization, and Tech & Tools.

And the internet obviously thought this was worth tuning in for: Per Twitch Tracker, content related to the Streamer University event was streamed across...