For the second time this year, a notable BuzzFeed exec is taking a position at Facebook. Michelle Kempner, who previously served as the VP of Operations at BuzzFeed Entertainment Group, has been hired by the social media giant to work with creators.
Kempner role, as noted by Variety, will involve "video products that foster communities." In her position, she will work with individual creators. Facebook is currently attempting to woo digital videomakers away from platforms like YouTube by offering them a strong set of tools. Last month, for example, it announced a branded content marketplace and an expansion of its ad breaks program in order to present more monetization options to creators.
While at BuzzFeed, Kempner helped develop several iconic brands, including the wildly-successful food destination Tasty. By departing the viral media company for Facebook, Kempner is making the same move Matthew Henick made earlier this year.
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Kempner role, as noted by Variety, will involve "video products that foster communities." In her position, she will work with individual creators. Facebook is currently attempting to woo digital videomakers away from platforms like YouTube by offering them a strong set of tools. Last month, for example, it announced a branded content marketplace and an expansion of its ad breaks program in order to present more monetization options to creators.
While at BuzzFeed, Kempner helped develop several iconic brands, including the wildly-successful food destination Tasty. By departing the viral media company for Facebook, Kempner is making the same move Matthew Henick made earlier this year.
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- 7/19/2018
- by Sam Gutelle
- Tubefilter.com
BuzzFeed’s video and entertainment group is seeing another high-level departure: Michelle Kempner, VP of operations for BuzzFeed Entertainment Group, is leaving the company to take a role at Facebook.
Kempner is joining Facebook as a leader on the product marketing team, focusing on video products that foster communities. She also will be supporting Facebook’s outreach and support for individual creators.
A four-and-a-half-year veteran of BuzzFeed, Kempner has been responsible for operations across BuzzFeed Entertainment, including social media, analytics, production, post-production, studio, and research operations worldwide. She’s helped launch properties including Tasty, Nifty and Goodful, and headed up strategy for how to replicate BuzzFeed’s most successful content across different channels and countries.
“We’re grateful to Michelle for her many fantastic contributions to BuzzFeed, and we wish her the very best,” a company rep said. BuzzFeed currently does not plan to replace her position.
In January, BuzzFeed reorganized its entertainment group,...
Kempner is joining Facebook as a leader on the product marketing team, focusing on video products that foster communities. She also will be supporting Facebook’s outreach and support for individual creators.
A four-and-a-half-year veteran of BuzzFeed, Kempner has been responsible for operations across BuzzFeed Entertainment, including social media, analytics, production, post-production, studio, and research operations worldwide. She’s helped launch properties including Tasty, Nifty and Goodful, and headed up strategy for how to replicate BuzzFeed’s most successful content across different channels and countries.
“We’re grateful to Michelle for her many fantastic contributions to BuzzFeed, and we wish her the very best,” a company rep said. BuzzFeed currently does not plan to replace her position.
In January, BuzzFeed reorganized its entertainment group,...
- 7/19/2018
- by Todd Spangler
- Variety Film + TV
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