Zach King, a special effects ace whose six-second bursts of creativity have earned him more than a billion loops on Vine, has proven himself to be an effective brand partner. Among his many sponsored projects, he’s created videos for Sony, Red Bull, and Best Buy. For his latest partnership, King has teamed up with NBC for a 360-degree video that promotes the upcoming premiere of Heroes Reborn.
In the video, King and two other content creators--Sam Wickert of SoKrispyMedia and Aaron Benitez of VFX Bro--sit around in a living room eating pizza. This simple premise is spiced by through the introduction of superpowers, enabled through the magic of special effects. King replicates single objects, Wickert enlarges them, and Benitez realizes them out of printed pictures. Thanks to the video’s 360-degree presentation, viewers can pan around the room, taking in the superpowers from whichever angle they choose.
The video...
In the video, King and two other content creators--Sam Wickert of SoKrispyMedia and Aaron Benitez of VFX Bro--sit around in a living room eating pizza. This simple premise is spiced by through the introduction of superpowers, enabled through the magic of special effects. King replicates single objects, Wickert enlarges them, and Benitez realizes them out of printed pictures. Thanks to the video’s 360-degree presentation, viewers can pan around the room, taking in the superpowers from whichever angle they choose.
The video...
- 9/22/2015
- by Sam Gutelle
- Tubefilter.com
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