Swati Bhat(I)

Being an heir of famous filmmaker and technician Nandlal Jaswantlal Bhat, who has made revolutionary films like 'Anarkali', 'Nagin', 'Sanam', etc., Swati Bhat grew up listening to stories of shooting life and the business and passion involved with it. In her early stages, she knew that she would work only for the entertainment industry, and she attended a film school to gain a better understanding of filmmaking. In a parallel manner, Swati Bhat started to walk on her dream path as an assistant director for a daily soap under the banner of Puja Entertainment. Her first film as an intern was 'Rang De Basanti." After that, there was no looking back and she rejected many on-screen offers because she soon realized that her true love and talent were behind the camera. She learnt direction, production, execution, distribution, project design, character design, PR and marketing strategy, and brand development with a complete sense of how the entertainment business works so that she can fulfill her dream of opening a multi-functional production house. She directed two short films which were critically acclaimed at the International Film Festival of India (Goa) 2011 and, after that, distributed worldwide by Rajshri Films in the year of 2012. To expand her knowledge of film execution and the entertainment business, Swati Bhat worked with experts from nearly all divisions of film making, which included brilliant choreographers like Saroj Khan, Raju Khan, Shiamak Davar, etc. as troop members and asst. choreographer, and vast Bollywood and Hollywood Studios like Shree Ashtavinayak Cine Vision as an in-house production intern, East West Films (Los Angeles/New York) as assistant director, Jhamu Sugandh Production as asst. writer/assist. assistant director, NH Studios as production controller, Ganagni Films Private Limited as creative head/D.A./marketing and distribution strategist intern, Maya Movies as company secretary, Angel Films (Canada) as project designer/business head (India). After gaining knowledge for a decade plus, Swati Bhat now also occupies herself with writing media articles for celebrity PRs and film festivals. She works as an entertainment critic because of her love of cinema. Also keeping herself up-to-date with technology and the future of entertainment, Swati Bhat is working towards AI (NLP/ML/Annotation), VR, AR, all robotics, etc., and she has an entire team working on NLP and speech behavioral training projects for Google, Android, Amazon, and Microsoft (Global languages). She is also working towards NFTs / Crypto / Blockchain specialisation in Art, Entertainment, and Culture. She co-founded a firm named 'Lucky Horze' to support and consult upcoming talents. Lucky Horze also distributes, designs, develops, and creates promotional strategies and execution for all types of projects in all Indian languages for platforms like O.T.T., Theatre, D.T.H., Satellite, IPTV, Digital, YouTube, Print, Film Festivals, TVC, Corporate AVs, etc. You can visit the website luckyhorze.com for more details.