After more than a year of speculation in Israeli news outlets, TV broadcaster and production giant Keshet has finally confirmed the existence of its long-rumored upcoming reality show, titled “2025.” The series – which some reports describe as a mashup of “The Truman Show” and “Big Brother” – is expected to pit a varied group of contestants against each other inside an entire fake city constructed for the show.
This week, the network began to tease “2025” and promote it on social media, creating an Instagram profile for it, unveiling the new logo and publishing photos of a restaurant, a clothing store and a bank – before deleting them all. The set has been built on the outskirts of Yavneh, a city south of Tel Aviv. But with the reported premiere date just weeks away, the broadcaster is still releasing few details of “2025,” in keeping with a drawn-out campaign to boost anticipation of the show.
This week, the network began to tease “2025” and promote it on social media, creating an Instagram profile for it, unveiling the new logo and publishing photos of a restaurant, a clothing store and a bank – before deleting them all. The set has been built on the outskirts of Yavneh, a city south of Tel Aviv. But with the reported premiere date just weeks away, the broadcaster is still releasing few details of “2025,” in keeping with a drawn-out campaign to boost anticipation of the show.
- 1/8/2019
- by Amy Spiro
- Variety Film + TV
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