Exclusive: “Money” was the one-word reply given by Tobi Brown of the Sidemen when asked by Netflix UK chief Anne Mensah why the successful YouTube collective had chosen to shift the second season of their reality series Inside from YouTube to Netflix.
The crowd at last year’s glitzy Next on Netflix UK event tittered politely. Turned out Brown’s tongue was only half in his cheek.
“I’m joking but I’m not joking,” he told a packed group of press, producers and influencers. “The main reason is that, obviously, when it comes to the mainstream, you don’t get much bigger or better than Netflix. You try to raise the bar and push to go bigger – so the money helps.”
Responding, Mensah was ever so slightly thrown, but she was also effusive, branding Inside “everything I think that we should be doing,” before borrowing from your typical Netflix...
The crowd at last year’s glitzy Next on Netflix UK event tittered politely. Turned out Brown’s tongue was only half in his cheek.
“I’m joking but I’m not joking,” he told a packed group of press, producers and influencers. “The main reason is that, obviously, when it comes to the mainstream, you don’t get much bigger or better than Netflix. You try to raise the bar and push to go bigger – so the money helps.”
Responding, Mensah was ever so slightly thrown, but she was also effusive, branding Inside “everything I think that we should be doing,” before borrowing from your typical Netflix...
- 7/21/2025
- by Max Goldbart
- Deadline Film + TV
Netflix has taken on the second season of The Sidemen’s YouTube reality series.
The streamer has greenlit a second season of the Big Brother-esque Inside, which will air early next year. The first season aired on YouTube, with the first ep having amassed 14 million views via the Sidemen YouTube channel, which has 21.8 million subscribers while the group have nearly 150 million subs between them. Netflix taking on the second season marks a rare occurrence of a YouTube-originated show moving to a streamer.
In collaboration with Netflix and The Sidemen, UK studio Cowshed Collective will produce the seven-part show that features prolific influencers locked inside a house, where they compete in a series of challenges for a prize worth up to £1m ($1.26M).
The Sidemen told the BBC they have “hit the limit” of what they can achieve on YouTube. “Netflix is the gold standard and part of us working...
The streamer has greenlit a second season of the Big Brother-esque Inside, which will air early next year. The first season aired on YouTube, with the first ep having amassed 14 million views via the Sidemen YouTube channel, which has 21.8 million subscribers while the group have nearly 150 million subs between them. Netflix taking on the second season marks a rare occurrence of a YouTube-originated show moving to a streamer.
In collaboration with Netflix and The Sidemen, UK studio Cowshed Collective will produce the seven-part show that features prolific influencers locked inside a house, where they compete in a series of challenges for a prize worth up to £1m ($1.26M).
The Sidemen told the BBC they have “hit the limit” of what they can achieve on YouTube. “Netflix is the gold standard and part of us working...
- 11/21/2024
- by Max Goldbart
- Deadline Film + TV
Fans might not know to look on YouTube for some great series. For almost two decades, YouTube has been a place where creativity and entertainment from the ground level can flourish into iconic staples of pop culture. Creators like Mr. Beast, Pewdiepie and Dude Perfect, to name a small few, have flourished on the platform and become household names. As it's so accessible, anyone can find anything that piques their interest. And some creators are so efficient and intricate with their creative process, that their videos feel of similar quality to movies and television. And while YouTube videos are a completely different medium with different standards, some YouTubers are able to exceed those expectations and create something that feels like a genuine television show.
Popular gaming personality and all-around YouTube sweetheart Markiplier is producing and directing a feature film called Iron Lung. Similarly, hes joined alongside YouTube movie reviewer and appreciator Chris Stuckmann,...
Popular gaming personality and all-around YouTube sweetheart Markiplier is producing and directing a feature film called Iron Lung. Similarly, hes joined alongside YouTube movie reviewer and appreciator Chris Stuckmann,...
- 10/3/2024
- by Zack Wilson
- CBR
YouTube stars keep finding new ways to break into professional sports. One month after scoring two goals in a charity soccer match, Tobi Brown is getting a trial with a professional club. The Sidemen member, also known as Tbjzl (pronounced “tobe-jizzle”), will train at Crawley Town F.C. alongside his brothers Manny and Jed.
Sidemen Star Set To Join Training
The club will further evaluate Tobi “Tbjzl” Brown, Manny Brown and Jed Brown ahead of the upcoming Fa Cup match!#TownTeamTogether
— Crawley Town Fc (@crawleytown) October 27, 2022
Like the other members of the Sidemen, Tbjzl is an avid soccer fan and a skilled player by amateur standards. The brace he scored during the latest Sidemen charity event must have impressed the Crawley Town scout who attended the match. The English club plays in League Two, which is the third-highest division of professional soccer in England.
Given the level of play in League Two,...
Sidemen Star Set To Join Training
The club will further evaluate Tobi “Tbjzl” Brown, Manny Brown and Jed Brown ahead of the upcoming Fa Cup match!#TownTeamTogether
— Crawley Town Fc (@crawleytown) October 27, 2022
Like the other members of the Sidemen, Tbjzl is an avid soccer fan and a skilled player by amateur standards. The brace he scored during the latest Sidemen charity event must have impressed the Crawley Town scout who attended the match. The English club plays in League Two, which is the third-highest division of professional soccer in England.
Given the level of play in League Two,...
- 10/27/2022
- by Sam Gutelle
- Tubefilter.com
A new London-based digital talent management company called Arcade Media has launched and signed as its first client YouTube supergroup The Sidemen.
The Sidemen, which was formed by seven gaming creators in 2013 and now reaches 93 million collective subscribers and 30 million Instagram followers, comprises Olajide ‘JJ’ Olatunji (Ksi), Harry Lewis (Wroetoshaw), Simon Minter (Miniminter), Vik Barn (Vikkstar123), Josh Bradley (Zerkaa), Ethan Payne (Behzinga), and Tobi Brown (Tbjzl).
Arcade Media, for its part, was co-founded by Sam Uwins (a former business manager for The Sidemen who is a partner at financial firm Mha Carpenter Box); Aaron O’Neill; and Jordan Schwarzenberger (the former chief creative officer at talent management company Ymu).
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The Sidemen, which was formed by seven gaming creators in 2013 and now reaches 93 million collective subscribers and 30 million Instagram followers, comprises Olajide ‘JJ’ Olatunji (Ksi), Harry Lewis (Wroetoshaw), Simon Minter (Miniminter), Vik Barn (Vikkstar123), Josh Bradley (Zerkaa), Ethan Payne (Behzinga), and Tobi Brown (Tbjzl).
Arcade Media, for its part, was co-founded by Sam Uwins (a former business manager for The Sidemen who is a partner at financial firm Mha Carpenter Box); Aaron O’Neill; and Jordan Schwarzenberger (the former chief creative officer at talent management company Ymu).
Visit Tubefilter for more great stories.
- 8/9/2021
- by Geoff Weiss
- Tubefilter.com
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