In the weeks following the inaugural edition of the Key Buyers Event, a showcase for new Russian productions held in Moscow last fall, Roskino CEO Evgenia Markova reached out to scores of international guests who had made the trip to the Russian capital. After what was largely perceived as a successful event, in which dozens of Russian titles sold to foreign buyers, Markova wanted to understand what else the film promotion body could do to support the continued growth of the Russian industry.
One piece of advice stood out. “Not many Russian names are known abroad,” says Markova. The consensus among many of the buyers in attendance was that “this is definitely what [Roskino] should work on: you should promote your actors, your producers, your directors. You should show the world you exist.”
For the Key Buyers Event: Digital Edition, an online platform to showcase and promote Russian content that takes...
One piece of advice stood out. “Not many Russian names are known abroad,” says Markova. The consensus among many of the buyers in attendance was that “this is definitely what [Roskino] should work on: you should promote your actors, your producers, your directors. You should show the world you exist.”
For the Key Buyers Event: Digital Edition, an online platform to showcase and promote Russian content that takes...
- 6/10/2020
- by Christopher Vourlias
- Variety Film + TV
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