Variety’s “Actors on Actors” Season 22 was the franchise’s most successful social campaign ever for an Emmys season.
The video series, which pairs actors in conversation with one another to discuss the top contenders of awards season, drew 98.2 million views across TikTok, Instagram, Facebook and X. The total viewership numbers exceed the figure for last year’s “Actors on Actors” for the Emmys season. The social campaign was spearheaded by Harper Mays, Variety’s social media coordinator, with key contributions from Abigail Lee, Variety’s social media and editorial intern.
“We are so proud that ‘Actors on Actors’ continues its unstoppable run, cementing its status as one of the biggest interview series on the internet,” says Variety co-editor-in-chief Ramin Setoodeh, who serves as an executive producer of the series. “It’s become a can’t-miss stop on the awards campaign trail thanks to our journalists’ relentless drive to reinvent...
The video series, which pairs actors in conversation with one another to discuss the top contenders of awards season, drew 98.2 million views across TikTok, Instagram, Facebook and X. The total viewership numbers exceed the figure for last year’s “Actors on Actors” for the Emmys season. The social campaign was spearheaded by Harper Mays, Variety’s social media coordinator, with key contributions from Abigail Lee, Variety’s social media and editorial intern.
“We are so proud that ‘Actors on Actors’ continues its unstoppable run, cementing its status as one of the biggest interview series on the internet,” says Variety co-editor-in-chief Ramin Setoodeh, who serves as an executive producer of the series. “It’s become a can’t-miss stop on the awards campaign trail thanks to our journalists’ relentless drive to reinvent...
- 6/17/2025
- by Variety Staff
- Variety Film + TV
The South East European Film Festival in Los Angeles has wrapped its 20th edition with the presentation of jury and audience awards.
DJ Ahmet, directed by North Macedonian filmmaker Georgi M. Unkovski, won SEEfest’s Grand Jury Prize for Best Feature Film.
“A lyrical coming of age story set in a Yuruk village in North Macedonia – manages to be both deeply relatable and rapturously original,” wrote the jury, comprised of Tessa Blake, Robert Bailey, and Marlis Pujol. “With beautiful and evocative cinematography and nuanced storytelling, Georgi M. Unkovski (writer/director) captures the universal pain of a young man trying to find his place in the world. Utilizing the deeply specific details of the setting, Unkovski creates a rich and complex experience, saturating us in Ahmet’s point of view. The performances are gorgeous allowing the film to envelop the audience in its humanist grace.”
‘DJ Ahmet’
DJ Ahmet, starring Arif Jakup,...
DJ Ahmet, directed by North Macedonian filmmaker Georgi M. Unkovski, won SEEfest’s Grand Jury Prize for Best Feature Film.
“A lyrical coming of age story set in a Yuruk village in North Macedonia – manages to be both deeply relatable and rapturously original,” wrote the jury, comprised of Tessa Blake, Robert Bailey, and Marlis Pujol. “With beautiful and evocative cinematography and nuanced storytelling, Georgi M. Unkovski (writer/director) captures the universal pain of a young man trying to find his place in the world. Utilizing the deeply specific details of the setting, Unkovski creates a rich and complex experience, saturating us in Ahmet’s point of view. The performances are gorgeous allowing the film to envelop the audience in its humanist grace.”
‘DJ Ahmet’
DJ Ahmet, starring Arif Jakup,...
- 5/10/2025
- by Matthew Carey
- Deadline Film + TV
Variety‘s “Actors on Actors” Season 21 is officially the most successful social rollout in franchise history.
The beloved video series, which pairs actors in conversation with each other and launches twice a year during Oscars and Emmys season, amassed over 197 million video views across social media platforms — a whopping 36 percent increase over “Actors on Actors” Season 19, which previously held the record.
“Actors on Actors is now one of the biggest video franchises in magazine journalism,” said Variety co-editor-in-chief Ramin Setoodeh, who serves as an executive producer of the series. “This is an incredible accomplishment. Beyond the pages of our award-winning magazine, Variety‘s storytelling is truly multi-platform, reaching tens of millions of viewers around the world.”
Some of the most viral conversations included sitdowns between Ariana Grande (“Wicked”) and Paul Mescal (“Gladiator II”); Ryan Reynolds (“Deadpool & Wolverine”) and Andrew Garfield (“We Live in Time”); Nicole Kidman (“Babygirl”) and Zendaya...
The beloved video series, which pairs actors in conversation with each other and launches twice a year during Oscars and Emmys season, amassed over 197 million video views across social media platforms — a whopping 36 percent increase over “Actors on Actors” Season 19, which previously held the record.
“Actors on Actors is now one of the biggest video franchises in magazine journalism,” said Variety co-editor-in-chief Ramin Setoodeh, who serves as an executive producer of the series. “This is an incredible accomplishment. Beyond the pages of our award-winning magazine, Variety‘s storytelling is truly multi-platform, reaching tens of millions of viewers around the world.”
Some of the most viral conversations included sitdowns between Ariana Grande (“Wicked”) and Paul Mescal (“Gladiator II”); Ryan Reynolds (“Deadpool & Wolverine”) and Andrew Garfield (“We Live in Time”); Nicole Kidman (“Babygirl”) and Zendaya...
- 12/23/2024
- by Variety Staff
- Variety Film + TV
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