The Barbara Sinatra Children's Center has launched Fight Child Abuse, a $1.5 million campaign to combat child abuse though promotion of groundbreaking video content designed to help victims identify and report abuse.
The campaign — which will leverage partnerships with popular cultural influencers, a public service announcement and digital media advertising — comes in response to mounting evidence that suggests a spike in child abuse resulting from conditions related to the Covid-19 pandemic.
The campaign launch coincides with the release of a new version of the Center’s The Protect Yourself Rules, a video series designed to prevent abuse with modules customized for children in grades K through 3, grades 4 through 6 and now, teenagers. A series released previously, Stop the Sexual Secrets that Hurt, empowers and instructs teenagers who have suffered abuse but have failed to disclose it.
“There is clear evidence that the Covid-19 public health crisis has led to a destructive and tragic spike in child abuse,...
The campaign — which will leverage partnerships with popular cultural influencers, a public service announcement and digital media advertising — comes in response to mounting evidence that suggests a spike in child abuse resulting from conditions related to the Covid-19 pandemic.
The campaign launch coincides with the release of a new version of the Center’s The Protect Yourself Rules, a video series designed to prevent abuse with modules customized for children in grades K through 3, grades 4 through 6 and now, teenagers. A series released previously, Stop the Sexual Secrets that Hurt, empowers and instructs teenagers who have suffered abuse but have failed to disclose it.
“There is clear evidence that the Covid-19 public health crisis has led to a destructive and tragic spike in child abuse,...
- 5/20/2020
- Look to the Stars
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