Roku is moving into the sports world.
The digital platform has struck its first ever sports deal, becoming the streaming home of Formula E.
Meanwhile, CBS Sports will air more races from the electric motorsports series as part of an expanded deal.
Beginning in January 2024, five races will air live on CBS Television Network and simulcast on Paramount+, with both channels already featured and integrated on Roku’s platform. Roku users that subscribe to Paramount+ can easily enjoy the races airing on the service through the Paramount+ app on Roku’s Sports Experience. CBS Sports Network will also show one highlights programme per round.
Starting next season 11 races in the Abb Fia Formula E World Championship will be available on The Roku Channel. The streamer will also air Formula E’s docu-follow series Unplugged, as well as race previews, highlights, replays of all races and more.
The new multi-year broadcast...
The digital platform has struck its first ever sports deal, becoming the streaming home of Formula E.
Meanwhile, CBS Sports will air more races from the electric motorsports series as part of an expanded deal.
Beginning in January 2024, five races will air live on CBS Television Network and simulcast on Paramount+, with both channels already featured and integrated on Roku’s platform. Roku users that subscribe to Paramount+ can easily enjoy the races airing on the service through the Paramount+ app on Roku’s Sports Experience. CBS Sports Network will also show one highlights programme per round.
Starting next season 11 races in the Abb Fia Formula E World Championship will be available on The Roku Channel. The streamer will also air Formula E’s docu-follow series Unplugged, as well as race previews, highlights, replays of all races and more.
The new multi-year broadcast...
- 6/27/2023
- by Peter White
- Deadline Film + TV
Roku struck its first live sports deal in conjunction with CBS, and will begin airing the all-electric Formula E racing series in January.
The deal includes an expanded broadcast distribution deal with CBS, which next year will air five races featuring all-electric cars live on CBS television and simulcast on Paramount+. Both channels are already featured on Roku’s platform.
In addition, Roku will stream 11 races per season on its Roku “Sports Experience” hub launched in November.
Along with the live races, Roku will also add a library of content from Formula E library, more formally known as the Abb Fia Formula E World Championship, including a documentary series called “Unplugged,” along with race previews, highlights, replays and other content.
The financial details behind the arrangement were not disclosed.
Formula E brands itself as the “only sport certified net zero carbon since inception.”
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The deal includes an expanded broadcast distribution deal with CBS, which next year will air five races featuring all-electric cars live on CBS television and simulcast on Paramount+. Both channels are already featured on Roku’s platform.
In addition, Roku will stream 11 races per season on its Roku “Sports Experience” hub launched in November.
Along with the live races, Roku will also add a library of content from Formula E library, more formally known as the Abb Fia Formula E World Championship, including a documentary series called “Unplugged,” along with race previews, highlights, replays and other content.
The financial details behind the arrangement were not disclosed.
Formula E brands itself as the “only sport certified net zero carbon since inception.”
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- 6/27/2023
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