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Malvika Sitlani

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Myntra to host its 1st-ever Creator Fest on Dec 2 in presence of fashion, beauty influencers
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Bengaluru, Nov 29 (Ians) As part of its long-standing commitment to empowering the creator ecosystem, Myntra on Tuesday announced its first-ever ‘Creator Fest’ that will take place in Mumbai on December 2.

The much-anticipated event will celebrate and recognise India’s popular and much-loved content creators in the space of fashion and beauty, ahead of Myntra’s 17th edition of ‘End of Reason Sale’ (Eors).

‘Creator Fest’ is poised to be Myntra’s biggest ever on-ground event for creators, highlighting the importance and potential that it attributes to the creator phenomenon.

Content creators are pivotal to Myntra’s social commerce journey, to seamlessly drive and integrate commerce via compelling content, thereby building adoption, stickiness and engagement among discerning fashion-forward consumers on the platform, the company said in a statement.

“This will be a landmark event for us and a fitting extension to our commitment to the creator economy. In the last year,...
See full article at GlamSham
  • 11/29/2022
  • by Glamsham Bureau
  • GlamSham
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