Updated. The Supreme Court’s decision to effectively legalize sports betting could be a big boon for media companies, according to a forecast from Evercore Isi analyst Anthony Diclemente. “Sports betting could drive $7bn incremental Us ad spend in 2019,” Diclemente wrote in a note to investors this weekend, estimating that about half of that money would go to digital advertising.
Diclemente isn’t alone with his assessment. Barclays analyst Ross Sandler told investors in a research note last week that he “wouldn’t be surprised if the online and offline casino and betting brands ‘scorch the earth’ with marketing spend right out of the gate.” Sandler estimated that sports betting ads could contribute as much as 4% to Google’s 2019 revenue and 7% to Facebook’s alone.
These forecasts come on the heels of the last week’s U.S. Supreme Court decision to strike down The Professional and Amateur Sports Protection...
Diclemente isn’t alone with his assessment. Barclays analyst Ross Sandler told investors in a research note last week that he “wouldn’t be surprised if the online and offline casino and betting brands ‘scorch the earth’ with marketing spend right out of the gate.” Sandler estimated that sports betting ads could contribute as much as 4% to Google’s 2019 revenue and 7% to Facebook’s alone.
These forecasts come on the heels of the last week’s U.S. Supreme Court decision to strike down The Professional and Amateur Sports Protection...
- 5/23/2018
- by Janko Roettgers
- Variety Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.