Maverick, a new social networking platform for Gen Z girls and women, just launched with partners including YouTube stars Brooklyn and Bailey McKnight, along with other young, female influencers.
Catherine Connors and Brooke Chaffin, both former Disney executives, founded Maverick, which exists as both a website and an iOS app. Its aim, according to its about page, is to foster “communities with a purpose” around its social networking platform. The plan is to do this online and via live events.
The live event series, called MaverickLIVE, is where the McKnight twins come in. They will appear among other young women, like musicians Chloe and Halle Bailey, teen comedian Ruby Karp, gymnastic Olympic gold medalist Laurie Hernandez, and activist/model Daunnette Reyome, at the first event in Los Angeles on April 28. MaverickLIVE events will highlight women who have achieved success in areas like music, comedy, business, science, and technology.
Before co-founding Maverick,...
Catherine Connors and Brooke Chaffin, both former Disney executives, founded Maverick, which exists as both a website and an iOS app. Its aim, according to its about page, is to foster “communities with a purpose” around its social networking platform. The plan is to do this online and via live events.
The live event series, called MaverickLIVE, is where the McKnight twins come in. They will appear among other young women, like musicians Chloe and Halle Bailey, teen comedian Ruby Karp, gymnastic Olympic gold medalist Laurie Hernandez, and activist/model Daunnette Reyome, at the first event in Los Angeles on April 28. MaverickLIVE events will highlight women who have achieved success in areas like music, comedy, business, science, and technology.
Before co-founding Maverick,...
- 4/27/2018
- by Jessica Klein
- Tubefilter.com
Two former Disney executives on Friday unveiled Maverick, a new social-networking app and website aimed at young girls and women that will also host live events, starting with an inaugural event in Los Angeles Saturday.
Maverick is the creation of Brooke Chaffin and Catherine Connors who met while they both worked for Disney. The digital media entrepreneurs said in an interview that they hope to create an online community with a purpose: connecting young girls and women.
“It came out of this ongoing observation that although there’s a lot of really great work being done by girl organizations… none of those organizations were really able to meet girls where they are in digital spaces,” Connors said. “We think some of the next wave products that come out and the evolution of existing products will try to architect interactions that create more meaningful connection and hopefully inspire people to be...
Maverick is the creation of Brooke Chaffin and Catherine Connors who met while they both worked for Disney. The digital media entrepreneurs said in an interview that they hope to create an online community with a purpose: connecting young girls and women.
“It came out of this ongoing observation that although there’s a lot of really great work being done by girl organizations… none of those organizations were really able to meet girls where they are in digital spaces,” Connors said. “We think some of the next wave products that come out and the evolution of existing products will try to architect interactions that create more meaningful connection and hopefully inspire people to be...
- 4/27/2018
- by Ricardo Lopez
- Variety Film + TV
A new type of social network launches today, one that encourages girls and teens to shed their carefully curated social media personas and dare to be their authentic selves.
Maverick is the brainchild of digital entrepreneur Brooke Chaffin and renowned academic Catherine Connors, who met as executives at Disney Interactive.
The co-founders set out to create a social media platform that does more than simply connect people. They wanted to construct a place that encourages adolescents and teens to take creative risks and express themselves — and get rewarded (in the form of badges) for doing something daring or unique.
“We’re about positive engagement that rewards authenticity,” said Maverick CEO Chaffin, former senior vice president of Women & Family at Disney Interactive.
Chief Content Officer Connors said Maverick seeks to combat the loss of self esteem that often occurs when confident little girls enter middle school.
“During early adolescence, the majority...
Maverick is the brainchild of digital entrepreneur Brooke Chaffin and renowned academic Catherine Connors, who met as executives at Disney Interactive.
The co-founders set out to create a social media platform that does more than simply connect people. They wanted to construct a place that encourages adolescents and teens to take creative risks and express themselves — and get rewarded (in the form of badges) for doing something daring or unique.
“We’re about positive engagement that rewards authenticity,” said Maverick CEO Chaffin, former senior vice president of Women & Family at Disney Interactive.
Chief Content Officer Connors said Maverick seeks to combat the loss of self esteem that often occurs when confident little girls enter middle school.
“During early adolescence, the majority...
- 4/27/2018
- by Dawn C. Chmielewski
- Deadline Film + TV
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