Ralph McDaniels popularized the shout-out.
His show Video Music Box debuted in 1983 on the New York television station Wnyc-tv and airs to this day on Wnye-TV, making it the longest-running music video show ever. It was also the first to air hip-hop music videos on television. “Nobody ever said that except me when I said it on TV,” McDaniels says of the on-air shout-out. “People were like, ‘How’s that possible?’ I’m like, ‘Because that was a hip-hop term, and I just said it on TV.’”
The legendary VJ,...
His show Video Music Box debuted in 1983 on the New York television station Wnyc-tv and airs to this day on Wnye-TV, making it the longest-running music video show ever. It was also the first to air hip-hop music videos on television. “Nobody ever said that except me when I said it on TV,” McDaniels says of the on-air shout-out. “People were like, ‘How’s that possible?’ I’m like, ‘Because that was a hip-hop term, and I just said it on TV.’”
The legendary VJ,...
- 5/3/2025
- by Andre Gee
- Rollingstone.com
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