We’ve all found ourselves on a late night doom scroll, lost in an infinite stream of posts we’re not even interested in. The hold social media has on us is just as all-consuming as the chemical induced trip a young clubber loses himself to on a hedonistic night of drugs, music and Instafame in Love U 2Cb. A follow up to Sami Schinaia’s 2021 solo directing debut Nope! exploring modern day addictions to social media, Love U 2Cb sees the Italian filmmaker leaning into his love of clubbing and background in music videos and advertising, resulting in a visually alluring, stylised short where every beat, colour and costume choice was carefully thought through to serve the story. Love U 2Cb is not supposed to be a warning against the perils of addiction but rather a fun and captivating snapshot of youth, the clubbing scene and people’s perception of their own realities.
- 1/30/2024
- by Sarah Smith
- Directors Notes
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