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Exclusive: UTA has signed Pasqual Gutierrez, one of the filmmakers behind Sundance 2025’s Serious People, for representation in all areas.

Directed by Gutierrez and Ben Mullinkosson, Serious People is an experimental comedy following a music video director who, in anticipation of his first child’s arrival, hires a lookalike to take over his professional responsibilities. As the impersonation unfolds, the boundaries between his work and personal life blur in unexpected ways. Gutierrez wrote the script and stars alongside his wife, Christine Yuan.

Beyond his work in narrative filmmaking, as one half of directing duo Cliqua, alongside Rj Sanchez, Gutierrez has helmed numerous music videos for some of the biggest names in the industry, including The Weeknd, Bad Bunny, Rosalía, Travis Scott and J Balvin. Notable music videos from the filmmaker include The Weeknd’s “Save Your Tears,” “Out of Time,” and “Take My Breath”; Bad Bunny’s “Bichiyal” (alongside Yaviah), “La difícil,...

Directing music videos is easy. All you have to do is sit there, act confident, and never let on that you have no idea what you’re doing. The client is most likely an idiot; tell them the end result will be “cinematic” and they usually shut up. And if someone really starts to press, say that you’ll “have to check with your producer.” That will buy you some time.

This is the advice that Pasqual (Pasqual Gutierrez) gives to the doppelgänger he hires to take his place on the set of a big artist’s “return to form” in Gutierrez and Ben Mullinkosson’s playful docu-fiction hybrid “Serious People.” Doubles, and the idea of being replaced by one, are often the stuff of horror in the movies. Here, being replaceable is a relief, as Pasqual struggles to balance his career as half of a successful directing duo with the demands of impending parenthood.