The Ad Council -- a nonprofit that brings together players from the worlds of media, tech, and marketing to address crucial social causes nationally -- has unveiled two initiatives for Mental Health Awareness Month.
The first marks a direct partnership with TikTok to raise awareness about self-care in quarantine. The second marks the latest installment of the organization’s Seize The Awkward campaign, which launched in 2018 and has garnered upwards of 35 million video views on its mission to get young people to start conversations about mental health.
For the first TikTok partnerships, which is part of The Ad Council’s #AloneTogether campaign -- which it launched in March alongside ViacomCBS -- a slew of creators will create TikToks that serve to raise awareness about depression and anxiety in quarantine. The videos began going live last week and will continue through the month of May, featuring Jaci Butler, Parker James, Caryn Marjorie,...
The first marks a direct partnership with TikTok to raise awareness about self-care in quarantine. The second marks the latest installment of the organization’s Seize The Awkward campaign, which launched in 2018 and has garnered upwards of 35 million video views on its mission to get young people to start conversations about mental health.
For the first TikTok partnerships, which is part of The Ad Council’s #AloneTogether campaign -- which it launched in March alongside ViacomCBS -- a slew of creators will create TikToks that serve to raise awareness about depression and anxiety in quarantine. The videos began going live last week and will continue through the month of May, featuring Jaci Butler, Parker James, Caryn Marjorie,...
- 5/14/2020
- by Geoff Weiss
- Tubefilter.com
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