Noted digital media exec Meridith Rojas has joined Swiss computer peripherals manufacturer Logitech as its global head of creator marketing.
In this role, Rojas -- who co-founded and served as CEO of DigiTour, a producer of live events featuring social media talent -- will focus on helping to shape Logitech’s relationships with Gen Z, working with gaming and entertainment brands and tapping into her relationships with digital creators. In addition to driving creator marketing initiatives, Rojas will be tasked with identifying key partnerships alongside both established and aspiring creators, and seeking to better understand how Logitech can support their needs.
Rojas will report to Vincet Borel, Gm of Logitech’s new business group.
Logitech notes that creators have been an important component of its marketing efforts, given that many creators harness its gear and software. Most recently, the company teamed with several creators -- including make-up artist Kimberly Margarita,...
In this role, Rojas -- who co-founded and served as CEO of DigiTour, a producer of live events featuring social media talent -- will focus on helping to shape Logitech’s relationships with Gen Z, working with gaming and entertainment brands and tapping into her relationships with digital creators. In addition to driving creator marketing initiatives, Rojas will be tasked with identifying key partnerships alongside both established and aspiring creators, and seeking to better understand how Logitech can support their needs.
Rojas will report to Vincet Borel, Gm of Logitech’s new business group.
Logitech notes that creators have been an important component of its marketing efforts, given that many creators harness its gear and software. Most recently, the company teamed with several creators -- including make-up artist Kimberly Margarita,...
- 8/7/2020
- by Geoff Weiss
- Tubefilter.com
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