Viral Beauty

An interesting and critical look at how social media can impact our lives. Social Media Influencers, what are they? Why do we give them so much hype and then gleefully bring them down the very next moment?

I really enjoyed the editing technique which switched between social media and cinematic format.

This is a type of farce and morality tale of the Cinderella story gone digital follower mania cray cray. And commerce through the taste makers through the freakish impersonal new world we live in. It was well directed and acted. It is a dark comedy that is a ballsy wake up call to all of us. Let's go camping and unplug right now!!!! (needless to say it hit me where it was intended to and I feel the need to get all woke).

This is a brilliant 21st Century interpretation of the 20th Century story of A Star is Born. Only in our current world stardom can come and go in what seems like 10 minutes.

Marsha Day is pushed to the top of internet popularity and fails to realize the consequences that it brings. The charm of this film is watching how she handles the situation and how people react to her sudden fame.

It's a bumpy road for her!

A great movie that captures the manufactured nature of social media and addresses current social issues of our generation. It's a reflection of everyone's secret cyber-identity, portraying the good and the bad. Casey's character world in search of true connections vanishes in this deeply emotional and heartbreaking but beautiful story. Wonderful cinematography, and a great casting are just the perfect formula for this indie gem.

A really modern innovative approach initiates the audience into the angst of sudden internet fame. The premise is timely and is 100% believable in terms of the pitfalls of intense online attention, and the corruption of self that comes from corporate branding one's life.

Casey Killoran is wonderful in the lead role as Marsha Day, always engaging, vulnerable at times but typically rough around the edges despite the thick veneer of personality coated on her like makeup by her brand managers. The supporting cast is terrific, there are some really memorable performances all around, impressive considering the volume of actors needed to tell a story that needs lots of eyeballs and personalities layered on top.

This movie is funny, serious, whimsical and dystopian all at the same time, which is quite hard to pull off.