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The fun starts with the credits as Fred Allen denigrates everyone listed with the exception of his co-stars Don Ameche, William Bendix and Rudy Vally. Jack Benny, supporting cast members, the producer, director and even the make-up artists get a blast from Allen's withering tongue. The plot is simple enough that we can kind of forget it while enjoying the comedic interludes that are woven around it. Good old fashioned slapstick comedy combined with the type of wit and highbrow comedy you'd expect from intellects like Fred and Robert Benchley. Any fan of Fred Allen's radio shows will appreciate this film. There is the delightful visit to Jack Benny's apartment (which costs Fred over $13.00) and even a visit with Allen's Alley denizen, Mrs. Nussbaum. The cameos are strange but interesting. There is wisecracking galore and one wonders just how much ad-libbing went on. The film is a fun glimpse at one of radio's greatest and most forgotten comedians. Is it a comedy classic? A cinematic masterpiece? No way. But it's a blast seeing Benny vs Allen, Benchley vs Allen and getting some belly laughs from the hilarity that unfolds. A keeper.

Fred Allen made a living hurling brickbats and biting the hands that fed him, and one may surmise that his only starring role in a major motion picture would push the envelope. "It's in the Bag" does so, sometimes with breathtaking efficiency -- it's like a whole different world opened up in this film apart from typical 1940s screwball comedy, a negative, street smart and cynical attitude more in line with the comedic tone of later eras. But if you want to laugh, you might do better with a more typical screwball comedy of the period than with "It's in the Bag," as its episodic and composite construction as a film doesn't maintain a consistent level of hilarity, and parts of it are more confusing than funny. Fred Allen is terrific, and one wishes he'd been more interested in appearing in films, though his best work is unquestionably found in his radio programs; his deadpan mug, though, is effective in movies even though he had "a great face for radio." Binnie Barnes, Robert Benchley, John Carradine and William Bendix all stand out in this piece, and in the main "It's in the Bag" is definitely worth seeing at least once for its value as a dark, non-conformist alternative to American film comedies of the 1940s. However, it's a little too long, has too many moving parts and Fred Allen seems aware of that, stating in his ad-libbed annotation of the opening credit for producer Jack Skirball, "It's his picture."

Fred Allen was--with the possible exception of his "rival" Jack Benny--the biggest star in the history of radio. He was Letterman to Benny's Leno--an acerbic smartaleck who practically invented topical humor/current political events satire. While he had numerous small film roles and cameos (and later starred in TV's "What's My Line?"), "It's In The Bag" was Fred Allen's only starring role in a motion picture, and it was a good one.

The plot--Allen gaining, then losing, then frantically trying to recover an inheritance hidden inside one or more mystery chairs--is just a skeleton on which to hang the movie's wry jokes, strange interludes and satirical jabs at Hollywood stars. A trainload of radio and film comedians appear in this movie, including Jack Benny (with whom Allen shared a longtime "feud" that was as successful--and as manufactured--as anything the World Wrestling federation ever produced). Author and bon vivant Robert Benchley makes a strong appearance here, and Richard Wallace's steady direction manages to keep up with the comic mayhem.

Allen's irreverent humor, wild tangents and complete disregard for film conventions (including the sacred fourth wall) inspired Mel Brooks, who, drawing from its source material, made a version of "It's In The Bag" as his second feature, "The Twelve Chairs"--although literary purists who love the original darkly satiric Russian novel by Ilf and Petrov, take note: you will likely hate both these movies with a fiery passion. Even faithful Russian screen adaptations of that extraordinary book have failed to capture its greatness, and "It's In The Bag" doesn't even try--it's merely a sardonically humorous sendup of 1940s Hollywood in general and Mr. Allen in particular. It's no intricate Russian literary classic, but if you love vintage Hollywood comedies with an edge, you won't be disappointed.

Fred F. Trumble Floogle is the owner of a less than successful flea-circus. Struggling to pay his gambling debts, Trumble is most delighted when it's announced he has inherited a substantial amount of money from a recently slain relative. Jumping straight into the rich mans life style with his family, it's a shock when the dubious suit brigade tell him that all the inheritance money has been dissipated, thus sending the Trumble's into even worse poverty than before. But salvation comes in the form of a phonograph record, which on its reverse side has a message from the grave. It seems that $300,000 is hidden in one of the five chairs that Trumble got from the initial will reading. Trouble is is that his son has just gone and sold the chairs to a dealer, who in turn has sold them on to various people.

I'm not at all familiar with the works of radio star Fred Allen {Fred Trumble}, so going into this film blind as to his style of comedy was a bit of a gamble. Happily I can report that It's In The Bag, and Allen himself were a comedic joy. Backed up by the likes of Jack Benny, William Bendix, John Carradine, Rudy Vallee, Don Ameche and Victor Moore-Allen and the ensemble deliver quick wit and skits to laugh yourself hoarse with. There are some far better reviews of this film available on this site, ie: those more familiar with Allen and his influences, so I would urge interested parties to seek them out. For myself I just loved what I watched, skits around trying to get cinema seats and one involving William Bendix playing against type are excellent, whilst I barely contained my joy during a sequence as Don Ameche recites poetry during a riot. Full of gags both visual and oral, It's In The Bag comes highly recommended to those that enjoy old time comedy with a sharp and prickly edge to it. 8/10

For anyone who is considering a career as a comedian, It's In The Bag should be required viewing. For the rest of us it gives us many laughs and it's the one and only opportunity to see Fred Allen's talents on full display.

Allen's brand of absurdist humor has influenced so many people right down to today. You can see traces of his influence in Rowan&Martin's Laugh-In, the Mighty Carson Art Players from the Tonight Show and even Monty Python's Flying Circus and may be most of all the work of Mel Brooks on the screen. Because the cinema of necessity a tightly controlled script is in order, one aspect of Allen you don't see was his quick wit with an ad-lib. Some even consider him faster with a quip than Groucho Marx.

The premise for this film is that Fred is the financially strapped owner of a flea circus, owing everybody in town including bookie Ben Welden and barely supporting wife Binnie Barnes and children Gloria Pope and Richard Tyler. A long unheard of uncle however is murdered and the uncle left Allen a set of five chairs.

Our genius of a hero sells them off before a phonograph record from his late uncle tells him that $300,000.00 is hidden in one of the chairs together with clues as to who murdered him. Of course the perpetrators are shadowing Allen's every move as he seeks to retrieve the chairs from their new owners and find his fortune in the lining.

The whole thing is an excuse for several skits as Allen goes on his quest for the chairs. One of the chairs was sold to Minerva Pious who is Mrs. Nussbaum and a regular on Allen's radio show. She happened to sell the chair to one Jack Benny.

Benny's character as a miser has become so ingrained in the American culture that even today people who've heard the name know that about him and can appreciate the cheap jokes. What they might not realize is that Jack Benny and Fred Allen engaged in one of the great famous radio feuds so that dimension of the scene with Fred Allen might be lost.

Another couple of chairs goes to a nightclub where folks like Don Ameche, Rudy Vallee, and Victor Moore are picking up some extra money as singing waiters. Another goes to William Bendix, head of the criminal Bendix gang. Bendix is terrific burlesquing his own tough guy image and John Carradine who played many a sinister role on screen looks like he's having a ball playing a crooked lawyer.

Even Jerry Colonna is in this film, on loan from Bob Hope's radio show playing a zany psychiatrist. There is so much in It's In The Bag packed into less than 90 minutes you can hardly stop for breath.

This film is a rare comic treat and should never be missed when broadcast. Demand TCM acquire this film and broadcast it.