A Loja Mágica de Brinquedos

I've watched this so many times I can't count. I don't know why people don't like it. All the tiny little details that bring the toy store to life are what makes it joyful. Hoffman is perfect, Portman is perfect, Bateman is perfect, and Mills is a perfect young actor for the role of Eric. Why would anyone hate the whimsy and joy of this film? I love it. And I have for more than ten years. I watch it at any opportunity.

I read that some critics say the storyline is bland but I have never thought that. It allows for the magic and whimsy which is why I watch it, and why anyone should watch it. It's a great family movie. Except I don't even have kids and I adore it!

Let's get something straight. This - Mr. Magorium's Wonder Emporium - is my realm. Some guys make movies, but not me. No! I am the one who watches. Upon recently viewing this movie upwards of 250 times in the past month, I can say this is a 100 percent perfect film that will not make you blue, but rather cheer you up even if you are cold and alone. Though I wish I could watch this with my family, I know that is unlikely even if I take full measures. Alright, let's talk about Mr. Edward Magorium. He was a good man and a good toy store owner. He didn't deserve what happened to him. He didn't deserve it at all. But I'd watch him again and tomorrow and the next day and the day after that. When you make it Edward versus Bellini, or Edward versus Molly, Edward loses! Simple as that. This is on Mr. Magorium, not Eric, not Molly. I mean really, what'd you expect me to do? Just simply roll over and not watch this on repeat? That I wouldn't take the time – extreme amounts of time – to watch this myself? Wrong! Think again.

If you don't agree with me, then I'm sorry you feel that way - but know this: If you've already read this far, I won.

Tread lightly, Mr Lambert

This film is about a magical toy store that can make anything and everything happen.

This film is really magical. Right from the beginning, the amazing toys brings viewers into all the sweet memories of childhood! The vibrant colours and the plentiful magical toys are captivating to say the least. The characters are lively and engaging, particularly Eric (the weird one out) and Henry (the non believer). The plot is innovative, as I could never have imagined a toy store that could throw temper! Apart from the fantasy elements, the emotional subplot is also engaging and touching. It is a great family film. It entertains people of all ages, and it also reminds us to believe in ourselves.

I will admit to being surprised at how many people claimed that this lighthearted tale was a snoozer. If you or your children were bored, how sad for you. While this is not action-packed nor animated, it's filled with subtly delightful moments and a sense of whimsy. Unfortunately these qualities are lost on the those who are so conditioned for immediate gratification and messages that are as subtle as a flying brick. Well, too bad for you.

While far from a cinematic masterpiece, my family and I found this thoroughly enjoyable. Dustin Hoffman is a master at fully inhabiting a character and making you believe that he *is* that person. Portman was less than captivating, strangely, and Bateman was a bit wooden. The performance from Zach Mills was terrific, however. And the store was a place I would have spent a lot of time in as a boy.

And speaking as a husband and father of two, I was not bored at any point during this movie. And I'm a pretty typical red-blooded-sports-fanatic American male. I just haven't lost my ability to enjoy a flight of fantasy every once in a while.

Give this movie a chance if you've got any sense of magic left inside of you.

Oh, and to "luckyunicorn" who took umbrage with the line "You just have to believe in yourself", questioning "Who talks like this?", I would have you know that I say this to my girls all the time. Because it's the truth.

I took my family to watch this movie, and really enjoyed it! My three year old was captivated throughout the movie as was my 10 year old daughter. I thought Justin Bateman did a great job with his character and the Special effects were top notch. Of course the story was fantastical, but I go to see these movies to escape reality for awhile, and this is a great one to share with the family. I had read some negative reviews prior to seeing the movie, but I decided to see it for myself. After seeing the movie, I feel that some of the previous reviews I read were unfair and in some cases a little mean spirited and thus not really helpful. Lastly, while watching the movie, I noted that many people were laughing and making joyful comments at some of the details they were noticing, and, the audience applauded at the end.