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IMDbPro

Air: A História Por Trás do Logo

Título original: Air
  • 2023
  • 12
  • 1 h 51 min
AVALIAÇÃO DA IMDb
7,4/10
187 mil
SUA AVALIAÇÃO
POPULARIDADE
1.535
98
Ben Affleck, Matt Damon, Chris Tucker, Jason Bateman, and Viola Davis in Air: A História Por Trás do Logo (2023)
Follows the history of shoe salesman Sonny Vaccaro, and how he led Nike in its pursuit of the greatest athlete in the history of basketball: Michael Jordan.
Reproduzir trailer1:01
10 vídeos
99+ fotos
BasquetebolDocudramaDrama de épocaDramaEsporte

A história da parceria transformadora entre o então desconhecido Michael Jordan e a inexperiente divisão de basquete da Nike, que revolucionou o mundo dos esportes e da cultura com a marca A... Ler tudoA história da parceria transformadora entre o então desconhecido Michael Jordan e a inexperiente divisão de basquete da Nike, que revolucionou o mundo dos esportes e da cultura com a marca Air Jordan.A história da parceria transformadora entre o então desconhecido Michael Jordan e a inexperiente divisão de basquete da Nike, que revolucionou o mundo dos esportes e da cultura com a marca Air Jordan.

  • Direção
    • Ben Affleck
  • Roteirista
    • Alex Convery
  • Artistas
    • Matt Damon
    • Jason Bateman
    • Ben Affleck
  • Veja as informações de produção no IMDbPro
  • AVALIAÇÃO DA IMDb
    7,4/10
    187 mil
    SUA AVALIAÇÃO
    POPULARIDADE
    1.535
    98
    • Direção
      • Ben Affleck
    • Roteirista
      • Alex Convery
    • Artistas
      • Matt Damon
      • Jason Bateman
      • Ben Affleck
    • 444Avaliações de usuários
    • 276Avaliações da crítica
    • 73Metascore
  • Veja as informações de produção no IMDbPro
    • Prêmios
      • 5 vitórias e 48 indicações no total

    Vídeos10

    Big Game Spot
    Trailer 1:01
    Big Game Spot
    Official Trailer
    Trailer 2:17
    Official Trailer
    Official Trailer
    Trailer 2:17
    Official Trailer
    Air
    Trailer 1:01
    Air
    Big Game Spot
    Trailer 2:17
    Big Game Spot
    'Air' Cast Reveal the Cars (and Bicycles) They Wanted When They Hit It Big
    Clip 3:01
    'Air' Cast Reveal the Cars (and Bicycles) They Wanted When They Hit It Big
    Air: Viola Davis Is Mother
    Clip 2:13
    Air: Viola Davis Is Mother

    Fotos166

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    + 161
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    Elenco principal43

    Editar
    Matt Damon
    Matt Damon
    • Sonny Vaccaro
    Jason Bateman
    Jason Bateman
    • Rob Strasser
    Ben Affleck
    Ben Affleck
    • Phil Knight
    Chris Messina
    Chris Messina
    • David Falk
    Viola Davis
    Viola Davis
    • Deloris Jordan
    Julius Tennon
    Julius Tennon
    • James Jordan
    Damian Delano Young
    Damian Delano Young
    • Michael Jordan
    • (as Damian Young)
    Chris Tucker
    Chris Tucker
    • Howard White
    Matthew Maher
    Matthew Maher
    • Peter Moore
    Gustaf Skarsgård
    Gustaf Skarsgård
    • Horst Dassler
    Barbara Sukowa
    Barbara Sukowa
    • Kathe Dassler
    Jay Mohr
    Jay Mohr
    • John Fisher
    Joel Gretsch
    Joel Gretsch
    • John O'Neill
    Michael O'Neill
    Michael O'Neill
    • Joe Dean
    Marlon Wayans
    Marlon Wayans
    • George Raveling
    Asanté Deshon
    • 7-Eleven Clerk
    Billy Smith
    Billy Smith
    • Bill
    Al Madrigal
    Al Madrigal
    • Tim
    • Direção
      • Ben Affleck
    • Roteirista
      • Alex Convery
    • Elenco e equipe completos
    • Produção, bilheteria e muito mais no IMDbPro

    Avaliações de usuários444

    7,4186.8K
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    Resumo

    Reviewers say 'Air' is a compelling film about Nike's rise and the Air Jordan brand, focusing on a crucial marketing deal. Themes include branding power, corporate impact on culture, and business innovation. Strong performances by Matt Damon, Viola Davis, and Ben Affleck are highlighted, along with the nostalgic 1980s setting. However, some find the story predictable and pacing uneven. The decision to not show Michael Jordan's face is both praised and criticized. Overall, 'Air' is entertaining and informative.
    Gerado por IA a partir do texto das avaliações de usuários

    Avaliações em destaque

    8thejdrage

    Absolutely NOT a sports fan, but really liked this movie

    I actually rated it at 7.5 stars. Ben Affleck's acting wasn't as good as we know it could have been. The strain of being on both sides of the camera showed - but damn he was great as a director!! Also felt that Chris Tucker's usual comedy set him apart for such a strong part.

    So, I am absolutely NOT a sports fan and I don't wear Air Jordan shoes. HOWEVER, it was fun to see that Peter Moore, the original creator of the shoe, did, indeed, make them a work of art from the very beginning - once he was given free reign. That made me the happiest!! I DO love looking at Air Jordan's and they are absolutely BEAUTIFUL!

    This movie about sports and sport clothes was brilliantly done due to the fact that everyone in it felt free to be very natural.

    Some reviewers don't like that we never see Michael Jordan's face. I did like it. He is FAR too well-known to be played by an actor. AND this movie really wan't about him, per se. It was very much about his mother and what she did not only for him, but for everyone in sports.

    This is a movie for everyone. ENJOY!!
    8dmoorejr

    Makes You Care About Shoes for 2 Hours

    Return to form for Mr. Ben Affleck. He managed to get me out to the theater to see a movie about Nike. Not necessarily a shoe guy, however this movie paints the picture as to why people invest in these shoes. The directing was fantastic. Stellar cast. Matt Damon bringing his A Game as always. Chris Tucker just added his magic to this movie. Jason Bateman just being a supporting character was interesting, but his story really added to the stakes of the movie. The pacing was a little off here, and there but the story, and cast really allows this movie to breathe in away you don't worry about the pace like that. Definitely give this flick a chance if you like start up films.
    9kjproulx

    Ben Affleck Directs Another Winner

    I'm a pretty big fan of films that revolve around the behind-the-scenes drama of professional sports. Films like Air will always grab my attention and become a must-see in my mind. For that reason alone, on top of knowing that Ben Affleck directed it, I had high hopes as well. After seeing it, I'm happy to say that I had a great time at the movies. This supremely written film deserves your attention and here's why.

    Decades ago, the company of Nike wasn't worth all that much and not many athletes even wanted to be sponsored by them. Air tells the story of Sonny Vaccaro (Matt Damon), a man who is on the verge of his career ending, when he gets the crazy idea to put the entire good will and fortune of the Nike brand at risk. He risks everything to try and get Michael Jordan to agree to sign with them, thus designing what is widely known now as the Air Jordan shoe. It's a very simple story about a man who knows the potential of something, while everyone around him thinks what he wants to accomplish is impossible. It's an underdog story that's not even directly about an athlete and it's done incredibly well.

    The star of this film is easily Alex Convery. You haven't heard of him? Well, until today I hadn't either. He is the screenwriter of this film and the dialogue from start to finish is what took this film from the generic true story category to something that's a must-watch. This is his first screenplay, ever. Yes, a film that I will currently call my favourite of the year so far, was written by a guy who had never written a feature film outside of this one (at least none that got made). Hearing about this just made me ludicrously excited that people still get chances taken on them in Hollywood. Convery wrote a terrific screenplay here and I hope he continues to get work.

    Ben Affleck does a great job directing this film, getting fantastic performances out of everyone involved. Matt Damon is committed and it's one of his best performances in years. Jason Bateman's dry humour is all over this movie and I couldn't get enough of it. Viola Davis as Michael Jordan's mother was also great (as always), but who really stood out to me as the MVP was Chris Tucker. He's both funny and hits all the dramatic beats his character required. I haven't seen him in a meaty role like this in a while and I was pleasantly surprised.

    Look, I'm not about to sit here and say this is one of the best films of all time or that it's groundbreaking in any way, but Air just ticked all the boxes of enjoyment for me. Well-acted, well-written, well-directed, it's fun to watch and even though you know how the story ends, it's still very engaging. For non-sports fans or people who don't know about sponsorships and how they work in professional sports, I think Air is still a movie for you because it never showcases any actual Basketball (other than on a television) and the inner workings of this company is just interesting in general. Air is now playing in theatres and I think many people will enjoy it. I absolutely recommend this one.
    7breckroy

    There was a better film in here, but this one is fine

    After finishing this film, I couldn't shake the idea that there was a better film in there. I'm not 100% sure, having seen it so recently, what would be needed to bring out that better film, but I suspect it may have to do with the choice not only to NOT center Michael jordan, but to have him as an incidental fringe character in the film altogether. It's an interesting choice to include his mother and her perspective, but it still feels like this is a story about the wrong people. Not that all of these people shouldn't have been included in this story, but that the exclusion of Jordan and his perspective leaves a little bit of a hole. All of that said, it was an enjoyable enough watch and if you live through this period of time or have a passion for the shoes now, you'll probably find it interesting. Viola Davis is of course, amazing.
    9cdjh-81125

    A Great Portrayal of A Potential Boring Subject Matter

    Really, really loved this movie. I know it's become a bit of an overused adage nowadays but this feels like the kind of movie we just don't get anymore.

    I've missed Ben Affleck as a director so much. I've liked every movie he's directed so far (even Live By Night) and this movie shows just how capable he is behind the camera. His directing is a big part of the reason why this film is as captivating as it is. He never just reverts to simple shot/reverse shot between actors during these long dialogue scenes but instead keeps the characters moving and energetic and it keeps the scenes visually interesting. Its also extremely well edited with the film being kept at a brisk pace with a runtime that feels just right for this story.

    But the dialogue here is unbelievable. It's consistently sharp and witty throughout and it keeps the conversations engaging without ever being showy or overwritten. As much as I love Aaron Sorkin dialogue his scenes can often come across as words written by a professional screenwriter rather than genuine interactions between characters but that's not the case here at all. But Air does what Sorkin scripts like the Social Network and Moneyball do extremely successfully and take very non-cinematic subject matters and makes them riveting, captivating watches.

    I was a bit mixed on Affleck's choice to never directly show Michael Jordan on screen. I understand the creative choice but the attempts to hide Jordan on screen often came across as more distracting than I think it would've been had Jordan just been portrayed as an actual character by an actor giving a performance.

    But overall this was a great watch. I'm so glad Amazon are giving this a full theatrical release because it deserves to be seen on the big screen and I sincerely hope this is a sign of things to come not just from Amazon but streamers as a whole.

    Big Cars, Big Dreams With the 'Air' Cast

    Big Cars, Big Dreams With the 'Air' Cast

    The Air cast aren't so different from Michael Jordan when it comes to the things they wanted when they first found career success. Find out what Ben Affleck, Matt Damon, and their co-stars picked up when they hit it big.
    Watch our interview
    Editorial Image
    3:01

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    Você sabia?

    Editar
    • Curiosidades
      Though Michael Jordan was not directly involved in the film, Ben Affleck consulted him numerous times to get details on how to accurately portray the story. Jordan's only three requests were that Viola Davis play his mother, and that Howard White and George Raveling be included in the film.
    • Erros de gravação
      The "Just Do It" slogan didn't come out until 1987. It was created in 1987 by Wieden + Kennedy to accompany Nike's first major television campaign, which included commercials for running, walking, cross-training, basketball and women's fitness.
    • Citações

      Sonny Vaccaro: A shoe is just a shoe until someone steps into it.

    • Cenas durante ou pós-créditos
      The end credits are immediately preceded by captions explaining the outcome of much of the actions in the film. They are also accompanied by scenes of Michael Jordan in various activities, including his 2009 Basketball Hall of Fame induction and Medal of Freedom award from President Obama.
    • Conexões
      Featured in CBS News Sunday Morning: Episode #45.26 (2023)
    • Trilhas sonoras
      Money for Nothing
      Written by Mark Knopfler and Sting (as Gordon Matthew Sumner)

      Performed by Dire Straits

      Courtesy of Warner Records

      By arrangement with Warner Music Group Film & TV Licensing

    Principais escolhas

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    Perguntas frequentes18

    • How long is Air?Fornecido pela Alexa

    Detalhes

    Editar
    • Data de lançamento
      • 5 de abril de 2023 (Brasil)
    • País de origem
      • Estados Unidos da América
    • Idioma
      • Inglês
    • Também conhecido como
      • Air. La historia detrás del logo
    • Locações de filme
      • Los Angeles, Califórnia, EUA
    • Empresas de produção
      • Amazon Studios
      • Artists Equity
      • Mandalay Pictures
    • Consulte mais créditos da empresa na IMDbPro

    Bilheteria

    Editar
    • Orçamento
      • US$ 90.000.000 (estimativa)
    • Faturamento bruto nos EUA e Canadá
      • US$ 52.460.106
    • Fim de semana de estreia nos EUA e Canadá
      • US$ 14.456.279
      • 9 de abr. de 2023
    • Faturamento bruto mundial
      • US$ 90.060.106
    Veja informações detalhadas da bilheteria no IMDbPro

    Especificações técnicas

    Editar
    • Tempo de duração
      • 1 h 51 min(111 min)
    • Cor
      • Color
    • Mixagem de som
      • Dolby Digital
    • Proporção
      • 1.85 : 1

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