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IMDbPro

Air: A História Por Trás do Logo

Título original: Air
  • 2023
  • 12
  • 1 h 51 min
AVALIAÇÃO DA IMDb
7,4/10
187 mil
SUA AVALIAÇÃO
POPULARIDADE
1.535
98
Ben Affleck, Matt Damon, Chris Tucker, Jason Bateman, and Viola Davis in Air: A História Por Trás do Logo (2023)
Follows the history of shoe salesman Sonny Vaccaro, and how he led Nike in its pursuit of the greatest athlete in the history of basketball: Michael Jordan.
Reproduzir trailer1:01
10 vídeos
99+ fotos
BasquetebolDocudramaDrama de épocaDramaEsporte

A história da parceria transformadora entre o então desconhecido Michael Jordan e a inexperiente divisão de basquete da Nike, que revolucionou o mundo dos esportes e da cultura com a marca A... Ler tudoA história da parceria transformadora entre o então desconhecido Michael Jordan e a inexperiente divisão de basquete da Nike, que revolucionou o mundo dos esportes e da cultura com a marca Air Jordan.A história da parceria transformadora entre o então desconhecido Michael Jordan e a inexperiente divisão de basquete da Nike, que revolucionou o mundo dos esportes e da cultura com a marca Air Jordan.

  • Direção
    • Ben Affleck
  • Roteirista
    • Alex Convery
  • Artistas
    • Matt Damon
    • Jason Bateman
    • Ben Affleck
  • Veja as informações de produção no IMDbPro
  • AVALIAÇÃO DA IMDb
    7,4/10
    187 mil
    SUA AVALIAÇÃO
    POPULARIDADE
    1.535
    98
    • Direção
      • Ben Affleck
    • Roteirista
      • Alex Convery
    • Artistas
      • Matt Damon
      • Jason Bateman
      • Ben Affleck
    • 444Avaliações de usuários
    • 276Avaliações da crítica
    • 73Metascore
  • Veja as informações de produção no IMDbPro
    • Prêmios
      • 5 vitórias e 48 indicações no total

    Vídeos10

    Big Game Spot
    Trailer 1:01
    Big Game Spot
    Official Trailer
    Trailer 2:17
    Official Trailer
    Official Trailer
    Trailer 2:17
    Official Trailer
    Air
    Trailer 1:01
    Air
    Big Game Spot
    Trailer 2:17
    Big Game Spot
    'Air' Cast Reveal the Cars (and Bicycles) They Wanted When They Hit It Big
    Clip 3:01
    'Air' Cast Reveal the Cars (and Bicycles) They Wanted When They Hit It Big
    Air: Viola Davis Is Mother
    Clip 2:13
    Air: Viola Davis Is Mother

    Fotos166

    Ver pôster
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    + 161
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    Elenco principal43

    Editar
    Matt Damon
    Matt Damon
    • Sonny Vaccaro
    Jason Bateman
    Jason Bateman
    • Rob Strasser
    Ben Affleck
    Ben Affleck
    • Phil Knight
    Chris Messina
    Chris Messina
    • David Falk
    Viola Davis
    Viola Davis
    • Deloris Jordan
    Julius Tennon
    Julius Tennon
    • James Jordan
    Damian Delano Young
    Damian Delano Young
    • Michael Jordan
    • (as Damian Young)
    Chris Tucker
    Chris Tucker
    • Howard White
    Matthew Maher
    Matthew Maher
    • Peter Moore
    Gustaf Skarsgård
    Gustaf Skarsgård
    • Horst Dassler
    Barbara Sukowa
    Barbara Sukowa
    • Kathe Dassler
    Jay Mohr
    Jay Mohr
    • John Fisher
    Joel Gretsch
    Joel Gretsch
    • John O'Neill
    Michael O'Neill
    Michael O'Neill
    • Joe Dean
    Marlon Wayans
    Marlon Wayans
    • George Raveling
    Asanté Deshon
    • 7-Eleven Clerk
    Billy Smith
    Billy Smith
    • Bill
    Al Madrigal
    Al Madrigal
    • Tim
    • Direção
      • Ben Affleck
    • Roteirista
      • Alex Convery
    • Elenco e equipe completos
    • Produção, bilheteria e muito mais no IMDbPro

    Avaliações de usuários444

    7,4186.8K
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    Resumo

    Reviewers say 'Air' is a compelling film about Nike's rise and the Air Jordan brand, focusing on a crucial marketing deal. Themes include branding power, corporate impact on culture, and business innovation. Strong performances by Matt Damon, Viola Davis, and Ben Affleck are highlighted, along with the nostalgic 1980s setting. However, some find the story predictable and pacing uneven. The decision to not show Michael Jordan's face is both praised and criticized. Overall, 'Air' is entertaining and informative.
    Gerado por IA a partir do texto das avaliações de usuários

    Avaliações em destaque

    8trevorwomble

    Surprisingly entertaining biopic about the rise of a sports brand

    Nike are now synonymous with sports and sportswear, and Adidas's great rivals, however it wasn't always that way and this little film explains how they did it.

    This film started off as a made for streaming movie, small(ish) in scale and with a decent but not spectacular budget. However the casting of Matt Damon and Ben Affleck (both in front of and behind the camera) really brought it up to another level. Whilst the final result still feels like a glorified TV movie, Damon is excellent as usual and for once Affleck doesn't seem to be punching above his weight as an actor. This is actually a very well made and acted film, although the slight story may not be to everyone's taste.

    Viola Davis and Julius Tannon also turn in a good performances as Michael Jordan's devoted parents. There are also solid turns from Chris Tucker (looking a few pounds heavier than the last time I saw him in anything worthwhile) and Jason Bateman amongst others.

    It's an interesting subject matter and I enjoyed the soundtrack too (many 80s songs of my youth) although it does have a lot of swearing so may not be appropriate for all. Ben Affleck is a very capable director and this is another good movie from him. If you enjoyed more recent biopic films like 'The Founder' and 'Steve Jobs' then you should enjoy this.
    8rdoyle29

    Really solid entertainment

    This is an extremely engaging and entertaining film that manages to mine suspense out of a story you already know the ending of. You know that Nike ... at the time the third place loser in the basketball shoe market ... managed to get Michael Jordan to sign with them and created the Air Jordan shoe. To a large degree the film is about HOW Sonny Vaccaro (in the form of Matt Damon) pulled off this feat, but it also makes you doubt IF it's going to happen. That's good storytelling.

    It's also a pretty funny film ... more than I expected. Mostly due to Jason Bateman, Chris Turcker (who I am not a fan of, but is really quite good here) and a bravely self-deprecating Ben Affleck, although Dave Messina steals many scenes as Jordan's agent.

    It's really so well put together than you start to forget that Nike is hardly an underdog, and this is really a film about a multi-billion dollar company becoming even bigger and making a soon-to-be-very-wealthy athlete even wealthier. It's a nice trick.

    My only real complaint about the film is that it's WAY too dedicated to reminding you that it's set in 1984.
    7breckroy

    There was a better film in here, but this one is fine

    After finishing this film, I couldn't shake the idea that there was a better film in there. I'm not 100% sure, having seen it so recently, what would be needed to bring out that better film, but I suspect it may have to do with the choice not only to NOT center Michael jordan, but to have him as an incidental fringe character in the film altogether. It's an interesting choice to include his mother and her perspective, but it still feels like this is a story about the wrong people. Not that all of these people shouldn't have been included in this story, but that the exclusion of Jordan and his perspective leaves a little bit of a hole. All of that said, it was an enjoyable enough watch and if you live through this period of time or have a passion for the shoes now, you'll probably find it interesting. Viola Davis is of course, amazing.
    8thejdrage

    Absolutely NOT a sports fan, but really liked this movie

    I actually rated it at 7.5 stars. Ben Affleck's acting wasn't as good as we know it could have been. The strain of being on both sides of the camera showed - but damn he was great as a director!! Also felt that Chris Tucker's usual comedy set him apart for such a strong part.

    So, I am absolutely NOT a sports fan and I don't wear Air Jordan shoes. HOWEVER, it was fun to see that Peter Moore, the original creator of the shoe, did, indeed, make them a work of art from the very beginning - once he was given free reign. That made me the happiest!! I DO love looking at Air Jordan's and they are absolutely BEAUTIFUL!

    This movie about sports and sport clothes was brilliantly done due to the fact that everyone in it felt free to be very natural.

    Some reviewers don't like that we never see Michael Jordan's face. I did like it. He is FAR too well-known to be played by an actor. AND this movie really wan't about him, per se. It was very much about his mother and what she did not only for him, but for everyone in sports.

    This is a movie for everyone. ENJOY!!
    7Jeremy_Urquhart

    Affleck bounces back as a director

    This was a nice surprise. After the shaky Live By Night in 2016 (which I think was affected more by executive meddling than anything else), Ben Affleck took a break from directing, and now has a mini comeback of sorts with Air. It's been about a decade since I watched his other films (Gone Baby Gone, The Town, and Argo), but I remember liking them quite a bit, and enough to say that Air feels like a return to form for Affleck as a director.

    It's most comparable to Argo in that it takes an interesting story from history, and gives it a classic Hollywood level of polish that makes things a bit snappier, more entertaining, and a little funnier, too. Here, it's all about Nike trying to partner with a young Michael Jordan in the mid-80s. I know nothing about basketball, but have always known Jordan and Nike go together. So the film's only likely to be suspenseful for those who've been living under particularly large rocks for a particularly long time, but it's not so much the what that's interesting, but the how.

    The cast all give very strong performances, and between this and The Last Duel, I have to say that I think Affleck's even better in supporting roles than lead ones. It moves well and kept me interested for nearly two hours, even though the story on paper wasn't one I thought I'd find interesting. That's the sign of a good movie, sometimes.

    However, Air's not quite a slam dunk. The writing takes some jarring shortcuts here and there, and keeping this under two hours also made for some occasionally weird edits. And the soundtrack may have laid it on a little thick at times (but hearing two Violent Femmes tracks was cool, and not only is Bruce Springsteen discussed in dialogue, but he's also in the soundtrack, which is always a win in my book).

    Affleck and Damon haven't had a big win in a while, but they made a good movie together here and I hope it does well. It's worth seeking out for the clean, efficient, and all-around solid entertainment it provides.

    Big Cars, Big Dreams With the 'Air' Cast

    Big Cars, Big Dreams With the 'Air' Cast

    The Air cast aren't so different from Michael Jordan when it comes to the things they wanted when they first found career success. Find out what Ben Affleck, Matt Damon, and their co-stars picked up when they hit it big.
    Watch our interview
    Editorial Image
    3:01

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    Enredo

    Editar

    Você sabia?

    Editar
    • Curiosidades
      Though Michael Jordan was not directly involved in the film, Ben Affleck consulted him numerous times to get details on how to accurately portray the story. Jordan's only three requests were that Viola Davis play his mother, and that Howard White and George Raveling be included in the film.
    • Erros de gravação
      The "Just Do It" slogan didn't come out until 1987. It was created in 1987 by Wieden + Kennedy to accompany Nike's first major television campaign, which included commercials for running, walking, cross-training, basketball and women's fitness.
    • Citações

      Sonny Vaccaro: A shoe is just a shoe until someone steps into it.

    • Cenas durante ou pós-créditos
      The end credits are immediately preceded by captions explaining the outcome of much of the actions in the film. They are also accompanied by scenes of Michael Jordan in various activities, including his 2009 Basketball Hall of Fame induction and Medal of Freedom award from President Obama.
    • Conexões
      Featured in CBS News Sunday Morning: Episode #45.26 (2023)
    • Trilhas sonoras
      Money for Nothing
      Written by Mark Knopfler and Sting (as Gordon Matthew Sumner)

      Performed by Dire Straits

      Courtesy of Warner Records

      By arrangement with Warner Music Group Film & TV Licensing

    Principais escolhas

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    Perguntas frequentes18

    • How long is Air?Fornecido pela Alexa

    Detalhes

    Editar
    • Data de lançamento
      • 5 de abril de 2023 (Brasil)
    • País de origem
      • Estados Unidos da América
    • Idioma
      • Inglês
    • Também conhecido como
      • Air. La historia detrás del logo
    • Locações de filme
      • Los Angeles, Califórnia, EUA
    • Empresas de produção
      • Amazon Studios
      • Artists Equity
      • Mandalay Pictures
    • Consulte mais créditos da empresa na IMDbPro

    Bilheteria

    Editar
    • Orçamento
      • US$ 90.000.000 (estimativa)
    • Faturamento bruto nos EUA e Canadá
      • US$ 52.460.106
    • Fim de semana de estreia nos EUA e Canadá
      • US$ 14.456.279
      • 9 de abr. de 2023
    • Faturamento bruto mundial
      • US$ 90.060.106
    Veja informações detalhadas da bilheteria no IMDbPro

    Especificações técnicas

    Editar
    • Tempo de duração
      • 1 h 51 min(111 min)
    • Cor
      • Color
    • Mixagem de som
      • Dolby Digital
    • Proporção
      • 1.85 : 1

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