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IMDbPro

Air: A História Por Trás do Logo

Título original: Air
  • 2023
  • 12
  • 1 h 51 min
AVALIAÇÃO DA IMDb
7,4/10
187 mil
SUA AVALIAÇÃO
POPULARIDADE
1.437
129
Ben Affleck, Matt Damon, Chris Tucker, Jason Bateman, and Viola Davis in Air: A História Por Trás do Logo (2023)
Follows the history of shoe salesman Sonny Vaccaro, and how he led Nike in its pursuit of the greatest athlete in the history of basketball: Michael Jordan.
Reproduzir trailer1:01
10 vídeos
99+ fotos
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A história da parceria transformadora entre o então desconhecido Michael Jordan e a inexperiente divisão de basquete da Nike, que revolucionou o mundo dos esportes e da cultura com a marca A... Ler tudoA história da parceria transformadora entre o então desconhecido Michael Jordan e a inexperiente divisão de basquete da Nike, que revolucionou o mundo dos esportes e da cultura com a marca Air Jordan.A história da parceria transformadora entre o então desconhecido Michael Jordan e a inexperiente divisão de basquete da Nike, que revolucionou o mundo dos esportes e da cultura com a marca Air Jordan.

  • Direção
    • Ben Affleck
  • Roteirista
    • Alex Convery
  • Artistas
    • Matt Damon
    • Jason Bateman
    • Ben Affleck
  • Veja as informações de produção no IMDbPro
  • AVALIAÇÃO DA IMDb
    7,4/10
    187 mil
    SUA AVALIAÇÃO
    POPULARIDADE
    1.437
    129
    • Direção
      • Ben Affleck
    • Roteirista
      • Alex Convery
    • Artistas
      • Matt Damon
      • Jason Bateman
      • Ben Affleck
    • 444Avaliações de usuários
    • 276Avaliações da crítica
    • 73Metascore
  • Veja as informações de produção no IMDbPro
    • Prêmios
      • 5 vitórias e 48 indicações no total

    Vídeos10

    Big Game Spot
    Trailer 1:01
    Big Game Spot
    Official Trailer
    Trailer 2:17
    Official Trailer
    Official Trailer
    Trailer 2:17
    Official Trailer
    Air
    Trailer 1:01
    Air
    Big Game Spot
    Trailer 2:17
    Big Game Spot
    'Air' Cast Reveal the Cars (and Bicycles) They Wanted When They Hit It Big
    Clip 3:01
    'Air' Cast Reveal the Cars (and Bicycles) They Wanted When They Hit It Big
    Air: Viola Davis Is Mother
    Clip 2:13
    Air: Viola Davis Is Mother

    Fotos165

    Ver pôster
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    + 160
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    Elenco principal43

    Editar
    Matt Damon
    Matt Damon
    • Sonny Vaccaro
    Jason Bateman
    Jason Bateman
    • Rob Strasser
    Ben Affleck
    Ben Affleck
    • Phil Knight
    Chris Messina
    Chris Messina
    • David Falk
    Viola Davis
    Viola Davis
    • Deloris Jordan
    Julius Tennon
    Julius Tennon
    • James Jordan
    Damian Delano Young
    Damian Delano Young
    • Michael Jordan
    • (as Damian Young)
    Chris Tucker
    Chris Tucker
    • Howard White
    Matthew Maher
    Matthew Maher
    • Peter Moore
    Gustaf Skarsgård
    Gustaf Skarsgård
    • Horst Dassler
    Barbara Sukowa
    Barbara Sukowa
    • Kathe Dassler
    Jay Mohr
    Jay Mohr
    • John Fisher
    Joel Gretsch
    Joel Gretsch
    • John O'Neill
    Michael O'Neill
    Michael O'Neill
    • Joe Dean
    Marlon Wayans
    Marlon Wayans
    • George Raveling
    Asanté Deshon
    • 7-Eleven Clerk
    Billy Smith
    Billy Smith
    • Bill
    Al Madrigal
    Al Madrigal
    • Tim
    • Direção
      • Ben Affleck
    • Roteirista
      • Alex Convery
    • Elenco e equipe completos
    • Produção, bilheteria e muito mais no IMDbPro

    Avaliações de usuários444

    7,4186.6K
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    Resumo

    Reviewers say 'Air' is a compelling film about Nike's rise and the Air Jordan brand, focusing on a crucial marketing deal. Themes include branding power, corporate impact on culture, and business innovation. Strong performances by Matt Damon, Viola Davis, and Ben Affleck are highlighted, along with the nostalgic 1980s setting. However, some find the story predictable and pacing uneven. The decision to not show Michael Jordan's face is both praised and criticized. Overall, 'Air' is entertaining and informative.
    Gerado por IA a partir do texto das avaliações de usuários

    Avaliações em destaque

    9gwzct

    Beauty in Simplicity

    We need more films like this right now. No agenda. No politics. Just an interesting (and true) story that entertains us. Write some dialogue, grab some cameras, get solid actors, and go to work. There's nothing complicated in this film. There no mystery to solve, no giant set pieces, just a fantastic time on the screen. The 80s are shown a ton of love in every aspect of the film. I am liking Matt Damon more as an actor as his career moves on. He's not above setting his star power aside and concentrate on being an actor and it works so well here. Too much can never be said about Ben Affleck as a director. He's one of the best working right now. As solid a movie as you will ever watch.
    7Jeremy_Urquhart

    Affleck bounces back as a director

    This was a nice surprise. After the shaky Live By Night in 2016 (which I think was affected more by executive meddling than anything else), Ben Affleck took a break from directing, and now has a mini comeback of sorts with Air. It's been about a decade since I watched his other films (Gone Baby Gone, The Town, and Argo), but I remember liking them quite a bit, and enough to say that Air feels like a return to form for Affleck as a director.

    It's most comparable to Argo in that it takes an interesting story from history, and gives it a classic Hollywood level of polish that makes things a bit snappier, more entertaining, and a little funnier, too. Here, it's all about Nike trying to partner with a young Michael Jordan in the mid-80s. I know nothing about basketball, but have always known Jordan and Nike go together. So the film's only likely to be suspenseful for those who've been living under particularly large rocks for a particularly long time, but it's not so much the what that's interesting, but the how.

    The cast all give very strong performances, and between this and The Last Duel, I have to say that I think Affleck's even better in supporting roles than lead ones. It moves well and kept me interested for nearly two hours, even though the story on paper wasn't one I thought I'd find interesting. That's the sign of a good movie, sometimes.

    However, Air's not quite a slam dunk. The writing takes some jarring shortcuts here and there, and keeping this under two hours also made for some occasionally weird edits. And the soundtrack may have laid it on a little thick at times (but hearing two Violent Femmes tracks was cool, and not only is Bruce Springsteen discussed in dialogue, but he's also in the soundtrack, which is always a win in my book).

    Affleck and Damon haven't had a big win in a while, but they made a good movie together here and I hope it does well. It's worth seeking out for the clean, efficient, and all-around solid entertainment it provides.
    8dmoorejr

    Makes You Care About Shoes for 2 Hours

    Return to form for Mr. Ben Affleck. He managed to get me out to the theater to see a movie about Nike. Not necessarily a shoe guy, however this movie paints the picture as to why people invest in these shoes. The directing was fantastic. Stellar cast. Matt Damon bringing his A Game as always. Chris Tucker just added his magic to this movie. Jason Bateman just being a supporting character was interesting, but his story really added to the stakes of the movie. The pacing was a little off here, and there but the story, and cast really allows this movie to breathe in away you don't worry about the pace like that. Definitely give this flick a chance if you like start up films.
    8thejdrage

    Absolutely NOT a sports fan, but really liked this movie

    I actually rated it at 7.5 stars. Ben Affleck's acting wasn't as good as we know it could have been. The strain of being on both sides of the camera showed - but damn he was great as a director!! Also felt that Chris Tucker's usual comedy set him apart for such a strong part.

    So, I am absolutely NOT a sports fan and I don't wear Air Jordan shoes. HOWEVER, it was fun to see that Peter Moore, the original creator of the shoe, did, indeed, make them a work of art from the very beginning - once he was given free reign. That made me the happiest!! I DO love looking at Air Jordan's and they are absolutely BEAUTIFUL!

    This movie about sports and sport clothes was brilliantly done due to the fact that everyone in it felt free to be very natural.

    Some reviewers don't like that we never see Michael Jordan's face. I did like it. He is FAR too well-known to be played by an actor. AND this movie really wan't about him, per se. It was very much about his mother and what she did not only for him, but for everyone in sports.

    This is a movie for everyone. ENJOY!!
    8rdoyle29

    Really solid entertainment

    This is an extremely engaging and entertaining film that manages to mine suspense out of a story you already know the ending of. You know that Nike ... at the time the third place loser in the basketball shoe market ... managed to get Michael Jordan to sign with them and created the Air Jordan shoe. To a large degree the film is about HOW Sonny Vaccaro (in the form of Matt Damon) pulled off this feat, but it also makes you doubt IF it's going to happen. That's good storytelling.

    It's also a pretty funny film ... more than I expected. Mostly due to Jason Bateman, Chris Turcker (who I am not a fan of, but is really quite good here) and a bravely self-deprecating Ben Affleck, although Dave Messina steals many scenes as Jordan's agent.

    It's really so well put together than you start to forget that Nike is hardly an underdog, and this is really a film about a multi-billion dollar company becoming even bigger and making a soon-to-be-very-wealthy athlete even wealthier. It's a nice trick.

    My only real complaint about the film is that it's WAY too dedicated to reminding you that it's set in 1984.

    Big Cars, Big Dreams With the 'Air' Cast

    Big Cars, Big Dreams With the 'Air' Cast

    The Air cast aren't so different from Michael Jordan when it comes to the things they wanted when they first found career success. Find out what Ben Affleck, Matt Damon, and their co-stars picked up when they hit it big.
    Watch our interview
    Editorial Image
    3:01

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    Enredo

    Editar

    Você sabia?

    Editar
    • Curiosidades
      Though Michael Jordan was not directly involved in the film, Ben Affleck consulted him numerous times to get details on how to accurately portray the story. Jordan's only three requests were that Viola Davis play his mother, and that Howard White and George Raveling be included in the film.
    • Erros de gravação
      The "Just Do It" slogan didn't come out until 1987. It was created in 1987 by Wieden + Kennedy to accompany Nike's first major television campaign, which included commercials for running, walking, cross-training, basketball and women's fitness.
    • Citações

      Sonny Vaccaro: [to Michael Jordan] Forget about the shoes, forget about the money. You're going to make enough money, it's not going to matter. Money can buy you almost anything, it can't buy you immortality. That, you have to earn. I'm going to look you in the eyes and I'm gonna tell you the future. You were cut from your high school basketball team. You willed your way to the NBA. You're gonna win championships. It's an American story, and that's why Americans are gonna love it. People are going to build you up, and God are they going to, because when you're great and new, we love you. Man, we'll build you up into something that doesn't even exist. You're going to change the fucking world. But you know what? Once they've built you as high as they possibly can, they're gonna tear you back down - it's the most predictable pattern. We build you into something that doesn't exist, and that means you have to try to be that thing all day, every day. That's how it works. And we do it again, and again, and again. And I'm going to tell you the truth. You're going to be attacked, betrayed, exposed and humiliated. And you'd survive that. A lot of people can climb that mountain. It's the way down that breaks them, 'cause that's the moment when you are truly alone. And what would you do then? Can you summon the will to fight on, through all the pain, and rise again? Who are you Michael? That will be the defining question of your life. And I think you already know the answer, and that's why we're all here. A shoe is just a shoe until somebody steps into it. Then it has meaning. The rest of us just want a chance to touch that greatness. We need you in these shoes not so you have meaning in your life, but so that we have meaning in ours. Everyone at this table will be forgotten as soon as our time here is up - except for you. You're gonna be remembered forever, because some things are eternal. You're Michael Jordan, and your story is gonna make us want to fly.

    • Cenas durante ou pós-créditos
      The end credits are immediately preceded by captions explaining the outcome of much of the actions in the film. They are also accompanied by scenes of Michael Jordan in various activities, including his 2009 Basketball Hall of Fame induction and Medal of Freedom award from President Obama.
    • Conexões
      Featured in CBS News Sunday Morning: Episode #45.26 (2023)
    • Trilhas sonoras
      Money for Nothing
      Written by Mark Knopfler and Sting (as Gordon Matthew Sumner)

      Performed by Dire Straits

      Courtesy of Warner Records

      By arrangement with Warner Music Group Film & TV Licensing

    Principais escolhas

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    Perguntas frequentes18

    • How long is Air?Fornecido pela Alexa

    Detalhes

    Editar
    • Data de lançamento
      • 5 de abril de 2023 (Brasil)
    • País de origem
      • Estados Unidos da América
    • Idioma
      • Inglês
    • Também conhecido como
      • Air. La historia detrás del logo
    • Locações de filme
      • Los Angeles, Califórnia, EUA
    • Empresas de produção
      • Amazon Studios
      • Artists Equity
      • Mandalay Pictures
    • Consulte mais créditos da empresa na IMDbPro

    Bilheteria

    Editar
    • Orçamento
      • US$ 90.000.000 (estimativa)
    • Faturamento bruto nos EUA e Canadá
      • US$ 52.460.106
    • Fim de semana de estreia nos EUA e Canadá
      • US$ 14.456.279
      • 9 de abr. de 2023
    • Faturamento bruto mundial
      • US$ 90.060.106
    Veja informações detalhadas da bilheteria no IMDbPro

    Especificações técnicas

    Editar
    • Tempo de duração
      • 1 h 51 min(111 min)
    • Cor
      • Color
    • Mixagem de som
      • Dolby Digital
    • Proporção
      • 1.85 : 1

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