Abercrombie & Fitch: Ascensão e Queda

I hate writing reviews but decided to write this one after reading several clearly biased reviews on this documentary.

Coming in 2 minutes shy of the 90 minute mark this documentary can give you a bit of whiplash. Brace yourself for a fun but bumpy ride.

What they got right. The former staff interviews hit all their proper marks. The background info on how A&F came to be and how it took itself down by their own policies as informative as reading a NYT write-up about it.

What they got wrong,. Wwll that's easier to explain. They needed more time. I can't believe I'm going to say this but I think this should have been a 2-3 part documentary wat 40 minutes each episode. The reason why I say this is because it truly was rushed. Nothing new was brought to light. No deep dive. It was like the cliftnotes version of what happened.

Yes, we know A&F had a inclusion problem but give me some background on why. Meaning, there are several companies at the time that marketed the exact same way. Yes, they briefly mentioned Polo and CK, but what happened to Structure, Express, Banana Republic? Just my opinion, but I do believe they needed more time to bring in their point.

I could go on and on but I think those were the key things I wanted to point out.

It's incomplete, at best. Context is everything, and mall culture of the late 90s/early 2000s had specific aesthetics for each store. Express and Guess employees had high heels and were dripping in makeup, Tommy Hilfiger's had baggy clothes and fades, Hot Topic's wore head to toe black and lots of eyeliner. Abercrombie was no different. This "documentary" is an hour and a half of clickbait.

Start your own brand or wear another. The time spent interviewing, court appeals, etc.. you could of all got together and made some brain storming on creating a brand to reach your ideal demographic and employing your « ideal look ». Compete against the brand you find unjust and let the customer determine your success. And Calvin Klein, Ralph Lauren, etc... they were any different ??? I am not blond, nor American. Their store perfume gave me a headache every time. I still say bravo to A&F for creating a brilliant successful brand. Can you do that?

This wasn't the best documentary I've ever seen, but it was interesting. All the people reviewing it on here saying how whining is annoying and don't get so offended, blah blah- are doing the same thing by writing dumb reviews. You can't discriminate against people as an employer. What they did was wrong, period. It's not okay to discriminate against looks, race, etc. And the sexual assaults? Even worse! They could've dived deeper into that aspect. It was a garbage company who only wanted hot white people to work for them. To all the offended right wing whiny hypocrites reviewing- thanks for the good laugh lol.

Love the people complaining about cancel culture who come here to leave a 1-star review and whine.

If people don't get why the doc targets this shop an not another it's pretty simple: they were very popular, they discriminated way more than other shops, there's proof of the discrimination, they got sued and had to settle, their brand became tacky and never recovered.