As Cheerleaders do Dallas Cowboys

My favorite documentaries are the ones that don't need to explain everything for you and just show you things as they are, letting you form your own opinion. "America's Sweethearts: Dallas Cowboys Cheerleaders" on Netflix does precisely that, peeling back the glittery facade to reveal a world teeming with misogyny, toxicity, and emotionless aliens in human form. We witness super talented women being worked to the bone, paid next to nothing, and yet being told this is a "privilege" and a "job." The stark contrast between the glamorous image and the harsh reality is jarring, and will leave you cringing and in awe at the exploitation masked as opportunity (ESPECIALLY if you're a feminist).

This documentary is both heartbreaking and infuriating, a bittersweet yet important watch. It touches on subjects of mental health, depression, toxic environments, generational trauma, eating disorders, and even suicide. The treatment of these women is a devastating reflection of the broader societal issues at play. "America's Sweethearts" doesn't just entertain; it forces a necessary conversation about the costs of maintaining a facade of perfection at the expense of human well-being.

Meant by those involved to paint the organization in a positive light, I felt this series highlighted the misogyny, the exploitation, and the objectification of these women. Paid a repugnantly small salary, these women devote their time and destroy their bodies to be part of something that is frankly beneath them. Many of them are highly educated, most of them have had years and years of formal dance training. Surely they can do better than this. But as one of the veterans said, they had "drank the Gatorade". Eye-opening for those of us unfamiliar with the franchise and worth watching as it exemplifies one of the ways in which the patriarchy is still alive and well, and how some women are perpetuating it.

I mean I didn't know whether to rate this higher because it exposed the terrible pay, lack of diversity, the impossible standards set on these women...I could go on. Yet at the same time, I don't want to rate it higher for those exact same reasons. Let's start with the pay. Honestly I could not get past the first 20 minutes where they discussed the wages these girls earn (or lack thereof). Grossly inappropriate; I mean not just for how much football players make (although, I do think some players deserve higher wages themselves) but the astronomical amount of money the Dallas Cowboy's organization brings in and large in part to the these ladies is wildly inappropriate. The whole schtick of "well they just feel special because it's an honour to be chosen so you should feel privileged even to make it". In other words, if you come from a wealthy family where you don't have to solely rely on your salary to you know eat, live and stuff, then you have a 99% edge over everyone else. Oh and if you're white and blonde, even better (and this is coming from a blonde, white woman). Optics look terrible. Just no. I mean the drive, perseverance these women face is way more difficult than any football player does. We're talking weight, looks, technical precision, the "it" factor...my god. I feel slightly nauseous writing this. How is this the 21st century.

This 7 part doco is a well funded story that looks good and does well. It has all the structure, flesh and hallmarks of what that old pamphlet "How to make a documentary for Netflix", required.

Thing is though - if this is what America is all about, then geez! We're doomed.

It would have been good if the producers could have shown some of the love and community that apparently they are famous for, but No. It was absent.

Not without content though - In the last reunion episode we had a lady that was an original 70 model, currently battling and surviving from ovarian cancer.

Would have been good to see how the DCC came together and supported this sister.

But no, there is no footage or record of that,...because it didn't and doesn't happen.

America and it's values take centre stage here. We're screwed.

$25k a year to sell your soul and body to a billionaire. Maybe that's what Hollywood has always been too. Being cut for being too short, or smiling the wrong way, or not having the '"it factor". Hollywood. Hip replacement at 25 years old? All for the honour and joy of being part of a sisterhood. But for $25k a year? Netflix owns the global franchise for sports and entertainment exposes and this one is as good as Drive to Survive in its own way. Utterly compelling. The steely inhumanity of The Owner is probably normal for corporate America, But is it acceptable? Slave labour in todays world isn't right.....