- Look, I have an idea. Let's make a Superman flick, but instead of everybody liking this Superman-like character, everyone could, like, hate him.
- Hmm.. interesting. But why would they hate him? Is he a villain or something?
- No, no. He is..well.. a jerk. He still catches bad guys and stuff, but he, like, insults people, creates a lot of collateral damage.. you know. A jerk.
- I like it, I like it. He's like a superhero dr. House or something, right?
- Right. Only less witty and more bitter. We can also make him a drunk.
- Well... I dunno if it would fly. Perhaps if we could get Will Smith to do the role. People dig Will Smith.
- I'm with you there. Will Smith, flying around, insulting people.. man, this will be great!
- Right. But we have to go with it somewhere, we can't just let him do superhero stuff while being a jerk, this would get old pretty fast. How about he somehow gets involved with a PR specialist, who will, like, try to improve his public image?
- Great idea! And wait..wait.. what if we get that Michael Bluth guy from Arrested Development to play, umm... Michael Bluth the PR guy?
-Terrific! We're seriously up to something. Let's write!
(scrib scrib scrib... hours pass..)
- Congrats, we have a hit! Let's celebrate!
- I'll get the champagne!
- Umm hold on just a minute...
- What?
- I just realized.. this script is only good for about 45 minutes of the movie! Hour tops!
- Oh no! What can we do? Can we pad it a little?
- No! It's unpaddable! I even added a female lead as Michael Bluth's wife, it still only added about 5 minutes of the movie. Nope, sorry. This is a dud.
- Oh come on...
- Look, look..perhaps we can think of something. Think, think...how do we further the story along, put in, like, some kind of a twist...
- They are all dead or something?
- No, no.. how about..
(scrib scrib.. hours pass)
- Hmmm... I don't think this will work. No chance.
- Why?
- Just look at it! It's stupid, insultingly illogical, and the ending.. it's horrible. Look, I've greenlighted Jaws 4, so I know what I'm talking about.
- But, but.. Will Smith.. Bluth guy.. maybe we can get Charlize for the wife...
- I know! But this stuff... it.. just does not make any sense! The second half is nothing like the first half. It kills the movie!
- Yeah, perhaps we should just rewrite the whole thing..but..know what?
- What?
- Remember "I am legend"? With Will Smith?
- Yeees....
- That one also had a great first half, right?
- Yes. The first half was good.
- And the second half royally sucked, right?
- Riiight...
- And it still was a success, right?
- I see.. what you're saying is that a Will Smith flick can have a great first half, idiotic second half and still come out a winner?
- Exactly!
- Well it IS kind of late and I'm kinda tired.. What gives, let's do it. Although it *does* sound kinda hancock to me. Btw, how do we call this thing?