The music video is inspired by Salomé by Oscar Wilde. Billy Corgan created the video's look together with English director W.I.Z. under the heavy influence of original Salomé illustrations by Aubrey Beardsley.
Corgan's then-girlfriend Yelena Yemchuk played the main character in the video.
The Smashing Pumpkins' then-manager Sharon Osbourne cited her dislike for the music video, along with her conflicts with Corgan, as a motive for her departure from the band's management. This sparked a few that continued for several years including an altercation between Corgan and Osbourne's daughter Kelly and her then-boyfriend Bert McCracken (singer of the Used).