The video is the band's first animated music video since 1995's "Hold Me, Thrill Me, Kiss Me, Kill Me."
The video is one of the few U2 videos not to feature the band at any point.
The first music video received its world premiere on 17 July 2009 through U2's YouTube channel.
The video depicts several people in a city undergoing hardships, and the events that interconnect them and bring them happiness as they decide to make changes in their lives.
The video was entered in the 2009 Ottawa International Animation Festival.