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Paul Cavanagh and Catherine Dale Owen in Strictly Unconventional (1930)

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Strictly Unconventional

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When it was originally released in April 1930, Strictly Unconventional ran 72 minutes, but, by the time it found its way to New York City in July 1930, (for a one day showing on a double bill at Loew's), MGM had cut it to 54 minutes, and this is the version which survives today on Turner Classic Movies.
The play opened in London, England on 3 March 1921. It opened on Broadway in New York City on 12 September 1921 and closed in February 1922 after 175 performances. The opening night cast included John Halliday as Ted, Estelle Winwood as Elizabeth and Walter Soderling as the Butler. There were 2 revivals of the play: in 1938 with Tallulah Bankhead and John Emery, and in 1989, with Stewart Granger, Rex Harrison and Glynis Johns.
Although well into the sound era in film, and MGM's lion had first roared in 1927, Leo here is oddly silent.
This film received its initial television showing in Minneapolis Saturday 13 April 1957 on KMGM (Channel 9), followed by Tucson 29 June 1957 on KVOA (Channel 4), by New York City 29 July 1957 on the Late, Late Show on WCBS (Channel 2), by both Durham NC and Norfolk VA 4 November 1957 on WTVD (Channel 11) and on WTAR (Channel 3) , by Green Bay WI 5 June 1958 on WFRV (Channel 5), by Phoenix 6 July 1958 on KPHO (Channel 5, by both Kalamazoo and San Antonio 25 July 1958 on WKZO (Channel 3) and on WOAI (Channel 4), by Greenville SC 8 September 1958 on WFBC (Channel 4), by Miami 8 October 1958 on WCKT (Channel 7), by Philadelphia 28 November 1958 on WFIL (Channel 6) and by San Francisco 22 February 1959 on Channel 7 (KGO); no reliable documentation has yet been found that it was ever shown on television in Los Angeles at this time.

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