In an ad for the movie in the movie industry trade publication "Motion Picture Herald" (December 19, 1931, page 52) it states that to book the movie, contact Unique Foto Film, 630 Ninth Ave, N.Y. Phones PENN 8170-8199.
An ad for the movie in the December 19, 1931 issue of "Motion Picture Herald" said: Read what happened at the Roxy, 7th Ave. & 50th St., New York. 6700 paid admissions, 6000 turned away to see "Alice in Wonderland". First children's talkie to reach the screen. Over 12,000 at the box office by 9 AM. Longest line ever before a box office!!!!! Children came as early as 7:30 AM!!!!! 100 police reserves to handle crowd!!!!.