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Johnny Johnston and Betty Jane Rhodes in You Can't Ration Love (1944)

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You Can't Ration Love

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One of over 700 Paramount Productions, filmed between 1929 and 1949, which were sold to MCA/Universal in 1958 for television distribution, and have been owned and controlled by Universal ever since; this film's earliest documented telecast took place in Charlotte NC Monday 20 October 1944 on WSOC (Channel 9).
The film's title was used in some advertising at the time of its premiere: 'Many newspapers advertisements included admonitions to buy bonds. (...) Kroger's claimed that its Clock Bread, which cost 17 cents for two loaves, provided war workers with "energy vitamins" for "the needed extra vitality". An advertisement for Cornway's Jewelers, claiming that "You Can't Ration Love," stated: "We will have war and weddings! We will have bombers and bullets... and babies, too! We're not going to stop the pursuit of happiness! We don't have to... We must not!"' - James B. Lane, "City of the Century: A History of Gary, Indiana", page 211. Indiana University Press, Bloomington, London.

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