The Promoter

(Hallmark Home Entertainment VHS 91 mins) I first saw this movie almost exactly fifty years ago. At that time it was known as The Promoter. This film shows without a doubt the enormous talents of Alec Guinness. I seem to feel that it did not receive the acclaim of some other Guinness films possibly due the date of its release, 1952. Just after Lavender Hill Mob and before A Captain's Paradise. There is absolutely nothing I didn't like about the picture. The three principal ladies were all superb. This was the only film Guinness made with Petula Clark or Glynis Johns. He did make Great Expectations and Kind Hearts and Coronets with Valerie Hobson. I have always remembered one scene with Guinness and Johns. In the movie they are engaged and Johns spends Guinness' money as fast as she could. At one store the shop keeper asks for the name and address, so as to be able to have the package delivered. Guinness, without hesitating one instant answers, "Rockefeller - Buckingham Palace." Wonderful film - great entertainment!

This is another superb British comedy of the early '50s. The story (based quite closely upon the Arnold Bennett novel) is fun, the script by Eric Ambler spot on, and the production well done. The black and white photography is truly beautiful, and captures the sense of time, place and atmosphere better than any amount of glossy colour could have. I gather that some of the exteriors were shot in Burslem ("Bursley" in the film) and Llandudno, but even if they were not, they feel as though they could have been. The only time the illusion of reality was lost was during some clunky back-projection when Denry was driving his new car.

The performances were superb, as one expects of a British film of the period, from the principals, especially Alec Guinness and Glynis Johns -how beautiful she was, how grating her voice, and what a character she created - to extras with a few lines, e.g., Michael Hordern as a sympathetic bank manager.

In all, this film is a total delight.

A classic Alec Guinness performance, in this case as Denry Machin, a man who sees opportunity around every corner. Typified by his line 'I just do this to make money', Machin is likable as he sets up his 'Thrift Club' to entice locals into giving him money so he can purchase goods at a huge discount.

One of the first entrepreneurs, Machin is a lovable rogue and his story is a fun one to watch. A great British classic which showcases Guinness (one of our best actors) alongside British movie luminaries Glynis Johns, Valerie Hobson, and Petula Clark.

Much later this story was made into a musical, but sadly that has never yet been filmed. It will be fascinating if that ever makes it to the screen.

Alec Guinness' reputation as a serious actor tends to overshadow the subtle but deftly comic early work he was involved in, even when the films themselves (especially his handful of Ealing classics) are highly-regarded. This was another fine (and reasonably popular) vehicle for him in which he plays a go-getter(!) who uses his wits – and the helping hand lent him by Fate – to rise the ranks in British society from a washer-woman's son to, ultimately, Mayor of his town. In this respect, the film reminded me of two similar efforts i.e. NOTHING BUT THE BEST (1964) and THE RISE AND RISE OF MICHAEL RIMMER (1970) – which I owned but had not yet checked out (and which I then promptly opted to include in my ongoing Christmas schedule); of course, thematically, it is not unlike Ealing's own KIND HEARTS AND CORONETS (1949; in which Guinness had memorably played eight murder victims)...but the approach here is altogether more genteel and nostalgic (even if there are a few undeniable belly-laughs along the way), thus lacking the pointed satirical barbs which distinguished the earlier (and later) films. Anyway, the star delivers an entirely disarming performance and the film – augmented by its charming period setting – proves a most delightful concoction. He is abetted besides by three splendid leading ladies in Glynis Johns (surprisingly playing haughty), Valerie Hobson (obviously aristocratic, her feathers apparently not even unruffled by a pratfall!) and Petula Clark (not yet the chart-topping singer and, tackling the role of a commoner, is naturally Guinness' eventual choice of partner). Foremost among the supporting cast, then, is Edward Chapman – later a stooge in many a Norman Wisdom comedy – as Guinness' disgruntled former employer, but several other familiar faces crop up throughout (Peter Copley, Michael Hordern, Wilfrid Hyde-White, Frank Pettingell, etc). For the record, this was the first of four appearances by the star in films directed by Neame (apart from two the latter had produced for David Lean); of these, the only one I have yet to watch is another comedy, THE HORSE'S MOUTH (1958), which I might as well get to now rather than later...

One of the greatest British comedies of the 1950s and one of Alec Guinness' most satisfying roles early in his long career. As Denry Machin, son of a washerwoman and the "card" of the title, Guiness brings to life one of the almost forgotten stories about the "five towns" (Stoke-on-Trent) of Arnold Bennett. The old-fashioned and very English word "card" had to be translated into the American title "the promoter", but that is a far less accurate description of Denry Machin's combination of charm and opportunism.

He is supported by four magical actresses, in sharply contrasted roles. Gold-digger Glynis Johns, her friend Petula Clark, aristocrat Valerie Hobson and mother Valerie Turleigh are all charmed in their different ways by Guiness' smiles as he "gives providence a helping hand". William Alwyn's music is perfect, with a jaunty theme-tune that has lingered in my memory for more years than I care to remember. Ronald Neame's direction, also at the start of an impressive directorial career, brings the best out of Guinness, although the setting is disappointingly 'comedy-Northern' rather than specifically Stoke-on-Trent.

Overall a delightful film, and the perfect pick-me-up after watching a depressing Hollywood block-buster (Million Dollar Baby). And watch out for one of the movies' great sign-off lines, from Valerie Hobson.