Dorothy Kilgallen and Arlene Francis appeared on the November 8, 1965, edition of the CBS daytime series pretending to be Joan Crawford. At the time this was a relatively new gimmick on the show involving a guest celebrity. The three women appeared wearing black veils over their faces, and their voices were distorted by technicians. The panel had to determine who was the real Joan Crawford. This broadcast was videotaped six days earlier, on November 2. Kilgallen was found dead at home several hours before it was scheduled for airing. CBS still showed it, but the network assigned newscaster Douglas Edwards to announce her death immediately after the closing credits rolled. A short time thereafter CBS officials wiped the videotape, which they did to all daytime telecasts in 1965. No recording of it is known to exist.
The show was produced each week by a crew of 94 people.
In one telecast, aired during the 1950s, Errol Flynn (I) appeared as a guest celebrity. The two accompanying impostors were comedians Louis Nye and Don Knotts.
On the January 18, 1965, broadcast, the panel of I've Got a Secret (1952), Bill Cullen (I) , Betsy Palmer, Henry Morgan and Bess Myerson) replaced the panel of this show (Tom Poston, Peggy Cass, Orson Bean and Kitty Carlisle) in an event known as the "Night of the Big Switch". Ironically, Cullen would become a panelist on the syndicated version of To Tell the Truth (1956) several years later.
Among those also considered to host the show were Don Ameche and Vincent Price. Ameche would later become a panelist on the show.