77 Sunset Strip

77 SUNSET STRIP was so cool that the breeze from the show could air condition your living room every Friday night from 1958--1964. This series had it all: two cool private detectives, gumshoe intrigue against the backdrop of Hollywood environs, a bee-bop-speaking parking lot attendant who became an overnight teen sensation, and not to be forgotten---one of the sexiest musical scores ever.

Whether 77 SUNSET STRIP was the best all-around private-eye series on television might be debatable, but what can't be debated is the hipness the series delivered to its loyal fans once a week. The formula wasn't rocket science: a damsel in distress who turned out to be fashioning grand larceny, a ten-cents-a-dance ballroom where a maniac slipped beautiful girls a mickey, a run-a-way beauty with a millionaire grandpa.

Effrem Zimbalist, Jr. (Stuart Baily) and Roger Smith (Jeff Spencer) were the two suave PI's who ran the Sunset Strip detective agency. Zimbalist was the more cerebral of the pair; Smith was the unabashed playboy who never saw a pair of shapely legs he didn't like. Then, to top it off, Ed "Kookie" Byrnes stunned Warner Brothers executives when he became a teen sensation as the hip parking lot attendant who combed his locks and called everybody "Daddy-O." When Byrnes recorded KOOKIE, LEND ME YOUR COMB with Connie Stevens, his place among teen-heart-throbs was cinched. In fact, his fame catapulted the ratings so dramatically, he was finally promoted to private investigator with his own office. There was the sexy French receptionist Suzzanne (Jackqueline Beer) and Roscoe (Louis Quinn), the part-time gopher and race track addict who supplied comic relief. And if all this wasn't enough, just across the parking lot there was swinging Dino's-- Dean Martin's real life watering hole where the Frankie Ortega jazz trio pounded out tunes like "I Get A Kick Out Of You."

Sadly, in the final years of the series, Roger Smith developed brain disease and was replaced by Richard Long. SUNSET STRIP was never the same after that. Moreover, it didn't seem right to see a suddenly mature "Kookie" sitting at a desk in a three-piece suit replaced by Robert Logan who was now parking the cars. The show went off the air in 1964 after seven seasons.

While many of the episodes are available on tape and DVD, it is hard to understand why 77 SUNSET STRIP is not shown more often on nostalgic television. For it's fan base remains solid and it is one of the most watchable of the older detective shows. PETER GUNN, RICHARD DIAMOND, and BOURBON STREET BEAT may have been solid competitors, but if you place them side by side, it's not really a contest. Has any other show ever compared to the cool temperatures of 77 SUNSET STRIP? As Kookie would say: "It's really the ginchiest..."

Trivia: It is rather remarkable to consider the impressive pantheon of Warner Brothers successful television series in the 1950's: MAVERICK, CHEYENNE, SUGARFOOT, HAWAIIAN EYE, SURFSIDE SIX, BOURBON STREET BEAT, COLT 45, LARAMIE--all had strong ratings in the 1950's and early 1960's....Moreover, it has often been said that when it came to the movies, WARNER BROTHERS owned the detective genre (Cagney, Bogart, Robinson); and MGM owned fantasy (Astaire, Kelly, Garland). Apparently, this was also true of television where WARNER BROTHERS invested heavily in westerns and detective shows....After Roger Smith developed a brain disorder and left the show, he later developed MLS! But he appears to be doing well today. He married actress Ann Margaret many years ago and when he retired from acting, managed her career...Effrem Zimbalist, Jr. went on to play Inspector Erskine in THE F.B.I. series in the early 1970's...Jacqueline Beer, who played the sexy 77 SUNSET STRIP office receptionist, was Miss France, 1954, and married explorer Thor Hyerdahl...As for Kookie (Ed Byrnes): his late '50's recording of KOOKIE, LEND ME YOUR COMB with Connie Stevens resulted in some 15,000 fan letters a week to Warner Bros....During the height of the series, Byrnes had a serious studio contract dispute with Warner Bros. who refused to allow the actor to do outside films such as Rio Bravo with John Wayne. But the dispute was settled and Byrnes re-appeared in the series as an investigator, not a parking lot attendant. Ratings, however, nosedived and it wasn't long before the series tanked....Byrnes also had a rather severe bout with drug addiction which he describes in an autobiography...Dino's nightclub, just across the parking lot from 77 SUNSET STRIP, was very real and was owned by Dean Martin for years...But there was never really a marquee reading 77 SUNSET STRIP in the way the series portrayed: the interior shots were all filmed at WARNER BROTHERS. In fact, if you pass by 8524 Sunset Blvd. today and look in front of the doorway of the building there now, you'll see a plaque stating that it was once the site for 77 SUNSET STRIP, filmed from 1958--1964....

Dennis Caracciolo

The transition for large screen to small was still unlearned when "77" was released. Playhouse 90, Live From Carnegie Hall and network sponsored orchestras were still in vogue - serious TV with a performing arts feel. Note the cinema feel to this series. It was filmed, not video taped.

I enjoyed this show as a child as it was intelligent mystery/drama. It was done before secret agents. It required the private investigators to be resourceful. They were alway honest. Just the stuff a boy scout like me needed to round out his masculinity. Stuart Bailey was the smart guy. Older and no-nonsense. Jeff Spencer was the cute guy. And Kookie, well, the only thing good about Kookie were the cars he drove.

Good stuff.

Although at the time it was on the air 77 Sunset Strip was primarily known as the vehicle that launched Edd Byrnes into short lived teen idol stardom. Looking back however 77 Sunset Strip set a pattern of Warner Brothers television detectives, it spun so many copycat shows.

At 77 Sunset Boulevard was quartered the private detective firm of Bailey and Spencer. Stu Bailey and Jeff Spencer were played by Efrem Zimbalist, Jr. and Roger Smith. These two guys did not take their detectives cues from rumpled private eyes like Sam Spade and Philip Marlowe. With their stylish clothes and hipster rat pack style dialog, Zimbalist and Smith were the new style private eyes for the Fifties.

These guys were good, but what really made the show a success was the presence of Edd Byrnes playing one Gerald Lloyd Kookson, III AKA Kookie. Second to Elvis Presley, Byrnes was the first teen idol I was cognizant of in my youth. He talked as hip as Zimbalist and Smith and he had the most carefully groomed hair on television. Kookie was never without his comb and in fact he and the comb spawned a hit record of the time, Kookie, Kookie, Lend Me Your Comb. In fact his character name became a slang term for strange, still used among folks in my age bracket. Byrnes was a parking lot attendant and he was always getting vehicles for the stars.

Eventually the guys actually made Kookie a detective in the firm and a new teen idol Robert Logan was hired as J.R. Logan however never took off the way Kookie did.

There is one constant in show business. If something succeeds, copy it to death. Warner Brothers put out Surfside Six, Hawaiian Eye, Bourbon Street Beat and a few others as did other producers trying to imitate them. During the late Eisenhower and Kennedy years, television was inundated with hip private eyes. None of them had the success of the original. Zimbalist and Smith guest starred on some of these other shows and they in turn had visiting detectives as well. In fact Richard Long who co-starred in Bourbon Street Beat after that show was canceled, Long and his character Rex Randolph moved from New Orleans to Los Angeles to get taken into the Bailey-Spencer firm.

After five seasons ABC canceled 77 Sunset Strip. Roger Smith was developing the health problems that forced him to leave acting and CBS picked up the show and promptly fired everyone else, except Zimbalist. From the hip Stu Bailey, Zimbalist became Stu the cynic. He was now an international secret agent and man of mystery.

The first five shows were appropriately entitled Five. It was possibly the first mini-series ever. Some 25 guest stars appeared in a five part show that was not bad in and of itself, but it certainly shocked those who expected what they were used to. 77 Sunset Strip didn't last long after that and Efrem Zimbalist, Jr. joined The FBI next season.

Still as a pioneering show of sorts, 77 Sunset Strip has an honored place in TV Land memories.

By the way, the end of that Kookie song had Byrnes telling some girl she was the 'ginchiest'. To this day I don't know what that means.

As an English prepubescent girl in the early 1960s I loved all American TV series and my favourite was 77 Sunset Strip. Unlike my friends who swooned over Edd Byrnes I loved the suave Roger Smith with the lovely smile. He has made a lasting impression on my life. If I remember correctly, in the series he used to wear his watch with the face on the inside of his wrist. I adopted this curious habit and have worn my watch this way ever since. I would love to see the series again. Sadly, I read recently that Roger Smith is suffering from a disabling disease and is looked after by his wife Ann Margaret.

"77 SUNSET STRIP"-A Detective Drama produced by Warner Bors. for ABC-TV First Telecast: October 10,1958. Last Telecast: September 9, 1964

THEME: "77 Sunset Strip" by Mack David and Jerry Livingston

77 Sunset Strip was the prototype for a rash of glamorous private-detective teams in the late 1950's and early 1960's. Half the team was Stu Bailey(Efrem Zimbalist,Jr.),a suave,cultured former OSS officer who was an expert in languages. An Ivy League Ph.D.,he had intended to become a college professor but turned private investigator instead. The other half was Jeff Spencer(Roger Smith),also a former government undercover agent,who had a degree in law. Both of them were judo experts. They worked out of an office at No. 77 Sunset Strip,in Hollywood California.Though their cases took them to glamour spots all over the world.

Next door to No. 77 was Dino's,a posh restaurant whose maitre d,Mario was seen occasionally in the series. Seen often was Dino's parking lot attendant,a gangling,jive-talking youth named Kookie(Edd Byrnes),who longed to be a private detective himself and who often helped Stu and Jeff on their cases. Kookie provided comic relief for the series,and his "Kookie-isms" became a trademark. Other regulars included Roscoe the racetrack tout(Louis Quinn)and Suzanne(Jacqueline Beer),the beautiful French switchboard operator. But it was Edd Byrnes' character of Kookie who caught the public's fancy and propelled the show into the top ten. In the first telecast of the 1959-1960 season he helped Stu Bailey catch a jewel thief by staging a revue,in which he sang a novelty song called,"Kookie,Kookie,Lend Me Your Comb". The song was released on record as a duet between Byrnes and Connie Stevens(who also starred on another Warner Bros. detective series,"Hawaiian Eye",which was on the same network),became a smash hit making Byrnes' character of Kookie,the "Fonzie" of his day,making him a very popular celebrity.

Unsatisfied with his secondary role in the show,the young actor demanded a bigger part and eventually walked out. Warner Bors. first replaced him with Troy Donahue(of "Surfside Six")as a long-haired bookworm,about as far from the Kookie character as you could get. But Byrnes came back a few months later and was promoted to a full-fledged partner in the detective firm at the start of the 1961-1962 season. His permanent replacement at the parking lot was J.R. Hale(Robert Logan). Previously for a single season,Rex Randolph(Richard Long)had been seen as the third partner in the firm. Kookie was not the only one who tried paralaying the show's success into a hit record. The fingersnapping theme music from the series was into a best-selling album.

By 1963 the novelty had worn off,and the show was in decline. In an attempt to save it,Jack Webb was brought in as producer,and William Conrad as director and drastic changes were made. This was at the start of the 1963-1964 season,which was the final season for the series. The entire cast was dropped with the exception of Efrem Zimbalist,Jr.,who became a free-lance investigator traveling around the world on cases. Lavish production values were featured. The final season of the series opened with a five part chase thriller featuring two dozen big-named guest stars and written by eight top writers. The rest of the season was spend on the road as well,with Stu Bailey requiring a permanent secretary named Hannah(Joan Staley)didn't help. On September 9, 1964,the series "77 Sunset Strip" came to an end after six seasons on ABC-TV. This was the longest running of the Warner Brothers produced detective shows that came during the late 1950's and ended toward the early 1960's. This one outlasted them all.