This was another, and one of the most famous, of Sunn Classic Pictures low budget productions that was distributed using the "four wall" technique. The distributor would rent certain theaters in a territory (to retain the entire boxoffice gross) and then spend extravagant sums on saturation advertising, especially TV spots. As a result, he public would flock to these theaters to find higher than normal ticket prices. This technique worked and, despite negative critical reviews, this film reportedly grossed over $50,000,000, an extraordinary sum for the mid-1970s.
The expedition to find Noah's Ark by Russian Tsar Nicholas II is only rumoured, but is presented in the film as fact.
Despite the claims by the host, no evidence has been found to confirm the discovery of Noah's Ark.
This film was originally released around Christmas as a special roadshow attraction.
Academy Award winner Patricia Arquette has said that In Search of Noah's Ark was the worst movie she ever saw: "It was a drag we were poor and barely had money to go to the movies and then wasted it on a dud."