Kidco

A real life drama concerning a brother, his three sisters, and their hugely successful manure business. Perfect fare for the early 80's as the kids rake in the dough and show where a little entrepeneurship can take you. However the movie moves slowly and becomes very complicated when KIDCO runs afoul of the IRS. It's here most likely where the target audience of children will find themselves lost as tax codes, etc are reviewed ad nauseum. This movie was filmed in 1982, but was shelved until being released in 1984.

KIDCO, which sounds more like a toy manufacturer, expressed some signs of power for its time about getting rich, a major 80s lifestyle theme. The story about selling manure and making big bucks is very unusual, but thought-provoking and imaginative for youths to dream of someday attaining fame and fortune. Unfortunately, that dream becomes a valuable lesson in life when there are trials and drawbacks in operating any kind of business, including lemonade stands, or else eventually getting caught for violating any means of strict regulations. That's the important vital aspect of the film. Targeted at mostly young children, it's too sophisticated and the acting comes up flat, but there is a place in its heart for the fantasy of it all. Talk about an awful lot of kids! A good little film, though ordinary.

Now here's a film for the capitalist Reagan Eighties. When young Scott Schwartz who is constantly in trouble in school for various schemes to extort money out of them gets in trouble, it's certain he's got the making of a venture capitalist. Schwartz who with his three sisters live on a horse ranch with parents Charles Hallahan and Margaret Blye has noted that there's a byproduct on the ranch that no one is taking advantage of. Which gives him a marvelous idea to go into business after he hears fertilizer manufacturer Clifton James try to holdup country club owner Allan Rich for a bigger price. Kidco becomes the name of their company.

Of course it becomes a big success, but that gets James all mad as the kids of Kidco start taking away his business. And of course James looks to government to solve his problems as Deputy Attorney General Ron Rifkin goes to court.

Rifkin takes the kids to court and hits them with all kinds of violations, sales tax, health code, you name it, Rifkin has a case. Young Mr. Schwartz elects to proceed pro se and at the tender age of 11 does himself Frank Capra proud.

Although Kidco is Capra for the kids, the trial itself and the actions of Judge Benny Baker come straight of Miracle At 34th Street as Judge Baker who is elected gets a few tips about the facts of political life if he rules against the kids who have now become celebrities.

Per the times big government and grownups who take advantage of it are the villains here. Kidco is an amusing enough film for juvenile audiences and I can see it as required viewing in every Republican household with young ones in it.

While I was in first grade at Thornydale Elementary, in Tucson, AZ., the crew from Kidco did a presentation at our school's assembly hall asking for extras. I took the "permission slip" home to my parents and begged them to let me be in the movie. They signed the forms, and we went to a large casting call. I call it a casting call because I don't know what else to call it. I didn't get in the movie, but some of my friends were in the courthouse scene. We all received Kidco t-shirts and felt like we were movie stars (even though most of us were not in the picture.)Looking back, nearly twenty-five years later, this was a fun and interesting event in my life. I saw the film again in the mid-nineties, and enjoyed it. It has some of the same moral thematics as "The Goonies," but presents them in a less fantastic way--or does it?

KIDCO is a very watchable movie about children creating a Fertilizer Distribution Business, resulting in these children being sued by a rival Fertilizer Salesman (the character of Orville Peterjohn) who once held local dominance in town. Orville Peterjohn, angry at losing his monopoly on his Fertilizer Sales business decides to sue KIDCO under a variety of corporate regulations, state requirements for submitting documentation to the variety of agencies as well as failure to pay sales tax. The courtroom drama being precisely a strong Conservative message (without dipping into hysterical rants) about how there are too many forms to submit for approval in the basic creation of a new business entity. The movie plays out with some tiny "twist surprises" in the courtroom scene, but at no time drives off into insultingly stupid territory or insults the children as human beings or insults the legal system (as it is) despite having the courts becoming "the tool of oppression" working on the behest of the character of Orville Peterjohn.

The children here are wonderfully sane, rational, logical, emotionally normal, and very human. The courts, family, and townspeople all remain believable human beings and not grotesque insane idiotic parodies of human beings as is so common in "children's entertainment" these days. The movie moves through the story at an enjoyable energetic pace and did not bore me as a viewer. There are no explosions or cartoon characters or "zany sound effects" or digital animation, just regular human people of a normal intelligence level sanely seeking to better themselves and their families with creative wit and enduring the challenges of a short realistic courtroom drama about defending their interests from the tyranny of a business rival.

My summation is that this movie is wonderfully not insulting to the intelligence of the children or the adults viewing this movie.

If your children are vapid overstimulated psychotic idiots, then you should take them to go see "The Bee Movie". If you want better for your children and your children want a better life for themselves, then get them a copy of this movie.

======== KIDCO did have a few minor audio editing problems (no audible audio distortion or distracting unnatural audio noises, just a bit more editing was needed to lessen standard human audio of feet shuffling bodies as they flump into a sitting position on chairs and so on). The movie was professionally lit and framed to best set the proper mood for the movie in a natural manner. The acting was exceptional for a movie for children and the script, although only simplistic at points to not drag the movie into tedium.

Ron Rifkin provides a very comprehensive (and handsomely bearded) performance as the lawyer for the plaintiff.