The film's heroes became part of the Russian mass culture, the film itself is considered a cult.
In 1988, a series of postage stamps dedicated to this animation film were released. The nominal of the marks was 1, 3, 4, 5, 10 kopecks. The stamp depicts one of the animation scenes.
The buyer from the fruit and vegetable shop (in a white shirt and black beret), a janitor and two visitors to the zoo (a pensioner with his granddaughter) first appear in the earlier animation of Roman Kachanov - "Lost Granddaughter" 1966.
Since the release of the film and until now, dolls, postcards, postage stamps, audio recordings, souvenirs with the characters of this film are produced.
In May 2010, the animation "Crocodile Gena" was presented in Japan, following the original 1969 as neatly as possible.