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Beto Rockfeller (1968)

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Beto Rockfeller

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To keep costs low, the production unit would tape new episodes over older ones, erasing almost all the telenovela; only seven of the 327 original episodes produced still exist today, stored at the Brazilian Cinematheque in São Paulo.
This was Luis Gustavo's (Beto) breakthrough role, propelling him to national stardom.
This telenovela revolutionized Brazilian television storytelling by innovating in style, introducing a more natural acting technique, and employing colloquial dialogue. It was also the first to use product placement.

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