Hooly (Victoria Foyt, who co-wrote this fine flick), has been running a trendy boutique in So Cal for ten years. A fashion expert, she designs and makes some of the clothes and is a pitch perfect saleslady, too. Obviously, she loves her work. Yet, life gets complicated. Her boyfriend Adam (Bruce Davison) betrays her in financial matters. After the nasty break-up, she owes a couple months of back rent and has nowhere for her daughter, Coco (Mae Whitman) to live but above the store. Coco, a new teenager, is appalled. Also problematic is Holly's mother (Lee Grant) and her mobster boyfriend. Unbelievably, Holly tries to get the kind of loan that only mobsters' can provide, so she may be risking a lot. But, things look up when a gentleman, Miles (Rob Morrow) comes to the boutique with his galpal but seems to have eyes for Holly, and visa versa. Also in the store's favor is the sale of all sales which will be the coming weekend. Can Holly work her way out of a mess and score a new romance, too? This is a darling indie, very funny, fresh and fine. Foyt, who with husband Henry Jaglom, the director, wrote the script deserves much praise. Sprinkled throughout the film are staged testimonials of why women go shopping and they are, mostly, hilarious, with a few sobering reminders of the danger of TOO much spending. The setting is nice, the costumes are fantastic and the direction is on firm ground indeed, with just the right mix of scenes and action. Go for Going Shopping as soon as the video store opens for business.
