User reviews

You can almost always rely on John Woo to deliver great action... Face/Off and those of his films that were made before he went Hollywood, especially those featuring Chow Yun-Fat(or so I've heard; have only seen Face/Off myself) are great and popular for his unique brand of cool, stylish action. His use of slow-motion in action sequences are especially popular; here, he delivers as well... but one can't help but think about whether or not Woo(or anyone else, for that matter) actually read the script. There are quite an impressive amount of glaringly obvious plot holes for such a short action flick... but I suppose what we're supposed to pay attention to is the car(this is a commercial, after all) and its capabilities... though I think many of them are exaggerated, at least slightly, in this. The acting isn't particularly good, but Clive Owen is still great as The Driver... not that one would expect anything else from him. The action is pretty cool, that I must admit. And it somehow manages to overshadow the numerous holes in the fairly thin plot. All in all, worth a single watch, for car freaks. But not much more. I recommend it to big fans of Woo and the commercials, as well as car fanatics. 7/10

In their latest quarterly report, BMW recently cited higher than expected launch costs associated with the new Z4. From looking at films like Hostage and Ticker, it's easy to understand why.

Hostage is a new breed of action shorts. By assembling John Woo's Hollywood A-list production crew, BMW along with Scott brothers Ridley and Tony have blended film and commercial into seemless product placement.

The premise of Hostage is not exactly treading on new ground. A disgruntled employee is holding his former employer in the trunk of his car, and high tide threatens to drown her unless the FBI, with help from Clive Owen's The Driver, delivers $5 million.

Woo's slick direction and gift of tension plays very well. Hostage is a taut thriller that both entertains and product places the new BMW Z4. No doubt the Driver films has already catapulted Clive Owen's career.

For those who question BMW's business acumen, consider how many car commercials lay casualty to the Fast Forward button. BMW has correctly identified his target demographic, high end yuppies with disposable income and broadband connection, and created an not easily forgettable product placement. Doubting Thomas' out there can surf the BMWfilms website for other shorts like Powderkeg and Ticker. Trust me, you won't be disappointed.

As for the car itself, well, if only it were a Bull market....

This short has probably the best car from the series in it. Of course that is personally so let's talk about the movie. Again it is pretty good. So far no short from the series has disappointed me. In this one a girl is held hostage and The Driver visits the guy who holds her. She is not there and the guy kills himself, now it is a race to the clock.

Very exciting and it looks beautiful.

I've been a huge fan of the BMW Film Series "The Hire" since the first season that was produced by David Fincher (Seven, Fight Club). These latest three episodes were produced by Ridley Scott (Blade Runner, Gladiator). It's a match made in movie-fan heaven: Hollywood's hottest directors, Britain's coolest actor, and Germany's most kick-ass cars!

"Hostage" is directed by John Woo, the action virtuoso who brought us "The Killer," "A Better Tomorrow" and "Face/Off." Although John Woo is famous for his ballistic shootouts, he is also quite adept at doing drama. This short film showcases that to perfection, with flawed characters and a delicious surprise twist at the end.

This short film rocks in the action department! You get to see The Driver do all sorts of cool maneuvers in this one, including a 180 then driving high-speed in reverse, a 12-foot-high car jump, and he even out-drives a fleet of police cars!

For the best action in the "The Hire" series, I recommend "Hostage" along with "Ambush" and "Ticker." "Powder Keg" has the best drama and "Star" is the funniest one in the series. I can't wait for Tony Scott's "Beat the Devil" to come out!

The Plot: Clive Owen ( before he was in "The Bourne Identity," "King Arthur," "Elisabeth: The Golden Age," and "Sin CIty" ) plays a "hire" who drives people places they desperately need to go.

Often times, they are working for something "top secret" and can only give our protagonist limited information.

Also, this is meant to show off the BMW car and is executive-produced by Tony Scott, Ridley Scott and David Fincher ( Panic Room, Alien 3 ).

Directed by John Woo ( The Killer, Hard Boiled and other violent HK films ), this tale involves our hero in some intense exchange that that involves twists and turns. I can't say anything without giving it way nor do I remember it as well as I possibly could so just watch it for what it's worth.

Wow. This is yet another of the series of 8 brilliant short films commissioned by BMW that were released on the internet in 2001 and 2002. Apparently, somebody at the car maker had a butt-load of money and spent it assembling some of the top directors in the world (such as John Frankenheimer, Ang Lee and Wong Kar Wai) and gave them HUGE budgets and often top acting talent to make these shorts. Not surprisingly, a BMW is featured prominently in each short--in this case the tiny Z4. In addition, playing a James Bond-like hero (and anti-hero in one) is Clive Owen in all eight films!

This one was directed by John Woo and I almost gave it a 10--it sure came darn close! Why was I so impressed? Well, because although all the films are great, this one is more like an entire full-length film shoved into only about 8 minutes! It manages to convey a heck of a lot and provide lots of twists in this tiny time frame. Tense, ironic and heart-pounding--this is definitely a must-see.

Once again the action is just wonderful (what else did you expect from a man like John Woo?) but the story itself is kind of lame and ridicules.

Some of the things just don't make any sense and even though it's just a few minutes short, the movie is still filled with plot holes. Not Woo's fault, he just does what he can do best; Film breathtaking action sequence's. Also the movie is edited pretty poorly at times, especially towards the ending.

The music by Steve Jablonsky also was one of the highlights of the movie. It was a good action score that suited the movie well. He is still an unknown composer but I expect this to change in the next few years. Remember this name people!

Still slightly a bit of a disappointing part of "The Hire" series of shorts but still very well watchable, thanks to the action.

6/10

http://bobafett1138.blogspot.com/

This is the first short film in the BMWFilms.com series. It features BMW's newest Mercedes being driven in different shorts with the same Wheelman.

The story is that a Driver delivers Millions of dollars to one man for the whereabouts of his female hostage. FBI raid the house and the Driver has only minutes to race the city to find the hostages location (with the help of cellphone tracking systems). Does he make it? Check it out at BMWFilms.com (It's free)

The movie is sweet. It's about 8 minutes long, directed by John Woo (Face/OFF and other sweet movies) For a free short film, it's definitely worth watching!

BMW began a very clever ad campaign in 2002 with BMW Films, making short action-oriented films revolving around a mysterious BMW driver (Clive Owen) tasked with bizarre errands. Among BMW Films' early efforts is this quick drama directed by John Woo.

Known only as The Driver, he is tasked with paying a $5 million ransom to a former burger-chain executive who has kidnapped the firm's beautiful chief executive. The perp has a cellular phone link to his victim, and forces The Driver to write down the exact amount of the ransom - leaving a cryptic clue to the woman's location before the FBI bursts in and the perp kills himself.

Now The Driver must roar through LA, pursued by local cops, to find the hostage before she perishes.

Hostage is just one of many short films that form part of the BMW The Hire series, directed by many well-known and respected directors from all walks of life. These aren't the most delicately plotted films, but if you've come for straight action, you've come to the right place. All of Woo's trademarks and techniques are on full display here, minus the use of doves with a car chase that feels ripped right from his Hollywood movies; Clive Owen turns in a great little performance as The Driver, annoyingly this is his one and only collaboration with Woo and that alone feels criminal. It may feel rushed but you'll be forgiven if you forget that it clocks in at about 8 minutes long and yet, it still forms a cohesive and thrilling little narrative that wouldn't feel out of place from Woo's other movies.

Clive Owen plays as a driver who has only a short limit of time to rescue a girl trapped inside the boot of a car at the water's edge and is only able to communicate with her by using his mobile phone. This is possibly the longest ad I've ever seen and is also directed by the fantastic John Woo. HOSTAGE (2002) been given 4/10 because it's not really that thrilling or action packed and has unfortunately very little of John Woo's directing style. Although it's an ad, Clive Owen does give a pretty good performance.

This ad is not recommended, especially for the people who are fans of Woo.

I don't know who in BMW is responsible for the "Hire" series but this is the best advertising I've ever seen. No longer are we bombarded with logos and SELL SELL SELL BUY BUY BUY images. Rather, we get a nifty little story that really doesn't make much sense, but it's all in good fun. Other companies need to try this approach.

Those words pretty much start off this nine minute BMW commercial with Clive Owen back as "The Driver."

He must race to help a kidnapped victim escape from the trunk of a car with only a cell phone to talk to her.

Famed Hong Kong director John Woo made this film, and that's pretty surprising considering it IS basically one long commercial.

But I'll be darned if it isn't one of the best commercials I've ever seen.

4/5 stars -

John Ulmer

Do not watch any of these films if you are expecting intricate plot or thought-provoking messages or deep characters. If you want a guy driving the BMW du jour around really fast, by all means watch this series of shorts.

In Hostage, the BMW du jour is the Z4. The chase is classic John Woo material, and the plot is simply stuck onto it, almost as an afterthought. That doesn't really matter, though. You can still enjoy it. It is a very good car chase.

In fact, it's fair to say this is not so much a short film as a very long BMW commercial. It works very well. I wanted to buy a Z4 after watching it, so I could drive around like a psycho. The movie makes it look fun, and it makes you have fun while watching it.

In a world where advertising is rammed down your neck 24/7 bmw have seen the light.they increased their reputation by becoming the bond car and now have used this short film/ad as the ultimate in product placement.If all ads could be like this i would'nt channel surf in the ad breaks.

In this second slate of films from the BMW "The Hire" series of shorts, the Driver finds himself delivering a ransom to a kidnapper. When it all gets weird he finds himself in a race across town to get to the hostage before she dies.

I had high hopes for this short film mainly because it was directed by John Woo – a name high on the list if you're asked to get a high-profile director to deliver a glossy action sequence that makes your car look awesome but also provides some Hollywood thrills. In this regard the film is actually OK because the half of the film that is a race across a city being pursued by police is quite glossy and, while not heart-pumping, at least looks good and has good motion as an effective soundtrack helps. Oddly it does feel a little lacking in ambition and the impacts seem a little tame, but it is still OK. The bigger problem is the other 50% of the running time. The very early sequences have mystery to them and there is an unhinged villain in the traditions of Hollywood, but quickly the mystery gives way to plot holes.

The Driver seems to know where to head with very little information; the police gives chase of the "stolen" car even though it is the Driver's car and even though law enforcement are involved in the job and could call them off; the Driver appears to get down off a bridge in about a second – and so on. None of them are massive problems, but many of them could have been avoided by a line of dialogue, a slight change of location or some other device just to block the hole – instead the holes are just mostly ignored and it did sort of distract from the action to be thinking "hang on a second, how does...what, I..." and so on. The conclusion to the short is also a bit cryptic (being kind) or confusing (being honest) and, while I appreciate them trying to make a story here, I didn't think it worked and would have preferred a conclusion that fitted with the urgent, action side of the film rather than a side of the film that isn't there in the first place.

Overall a solid little short film thanks to the slick car action – shame that this only makes up less than half of the running time and, while I appreciate what they tried to do with the other half (condensing a film down to 7 minutes) it didn't work and only produced empty narrative and plot holes galore.