Stan Hooper (Norm MacDonald) does a minute of TV every week which is one of the most popular minute around. He is the everyman filming it out of a Manhattan studio. He decides to move to Waterford Falls, Wisconsin with his wife Molly (Penelope Ann Miller) to be with the real Americans. There are the Petersons who run the local diner whom he initially assumed to be brothers. Ryan Hawkins is eager to be his cameraman. Chelsea is his girlfriend. Fred Hawkins (Fred Willard) is unhappy that his son Ryan is leaving the family's local cheese conglomerate. Stan rents a home cheap and finds it comes with Gary Jamison as its butler.
This has some funny quirky bits and characters but it also suffers from some awkward stuff. The butler is a ridiculous idea. He would have worked better as a handyman. Also how could he move across the country without a home to go to? The Peterson reveal in the pilot worked to some extend but it would have worked infinitely better if the town is set up as a Norman Rockwell construct. It's fine to play with that construct but there is something awkward about what this show is trying to do. It's too silly in a way that is laughing at the town. The laughs should be directed at Norm who doesn't understand the genius of their small town ways. Norm is not necessarily an everyman type. There is plenty of comedic firepower but the laughs are complicated.