The emblem shows a stylized profile of the Mole Antonelliana, drawn in ice crystals in white and blue, signifying the snow and the sky. The crystal web also portrays the web of new technologies and the Olympic spirit of community.
This is the second time Italy hosted the Olympic Winter Games, the first being the VII Olympic Winter Games in Cortina d'Ampezzo in 1956. Italy also hosted the Games of the XVII Olympiad in Rome in 1960. Turin was selected as the host city for the 2006 games in June 1999.
The official logo displayed the name "Torino", the Italian name of the city; the city is known as "Turin" in both English and the local traditional language, Piedmontese.
The Olympic mascots of the games were Neve ("snow" in Italian), a female snowball, and Gliz, a male ice cube.
The official motto of the XX Olympic Winter Games was "Passion lives here", written by the Italian calligrapher Francesca Biasetton.