The major sponsor is Kraft Foods Inc. of Canada. The official title is "Kraft Hockeyville".
The winning community receives a live NHL exhibition game in their hometown, $50,000 in Area improvements and $10,000 in hockey equipment from CCM/Reebox.
The first four shows were filmed in Kingston, On. Kingston claim they are the official birthplace of Hockey. Windsor, Nova Scotia is also in the competition and they also claim to be the official birthplace of the game.