Fashion

The glamorous world of fashion gets put under the spotlight with Madhur Bhandarakar's Fashion, a story which tells of the rise and fall of a fictional Indian supermodel Meghna Mathur, played by ex Miss World Priyanka Chopra, who holds court with her performance as the phoenix finding her own standing in an industry known for ruthlessness and fickleness that comes with changing its representative face with the seasons.

As Meghna, Chopra brings to life the wide-eyed small town girl who dreams of making it big on the catwalks of Mumbai, and thereafter the world, and we journey with her through this long and arduous road to modelling. Given that a typical Bollywood movie comes in two parts after an intermission, each part serves its intent well, acting as a separation of attitudes adopted, of the transformation of Meghna from aspiring model, to one at her peak, bad attitude notwithstanding.

You'd come to expect a story that's almost mirroring that of The Devil Wears Prada, where good natured girl gets caught up with all the bright lights and glamour, that she loses her humanity quite consciously, looking at herself change from angel to demon, yet powerless in the grip of fame and money to find the moral courage to do anything about it. It tells of pitfalls, not only in this particular industry, but in general the kind of negative person we are susceptible to turn into, should we lose touch with reality, and let success get into our heads.

Priyanka Chopra is quite perfect in the role and believable both as the girl next door, and a supermodel as well, given her beautiful looks and height to carry the role of a clothes horse. She brings to the screen some steely resolve in that it's not enough to be just a part of the industry, but to be #1 through any methods and means. During production of course there was talk about her going on a crash diet for her role, and I guess such rumours get spun because the industry favours pencil thin (read: unhealthy looking) models who grace the catwalks. However, Chopra brings about a healthy glow to her role as Meghna, though I thought toward the end she looked a little more svelte in her figure than to begin with.

It's good to see that at least she's not quite obsessed into being yet another waif looking character, as there might be some pressure given the production did feature real models, some even from Elite, gracing the screen as background eye candy. And this film was really quite encompassing with its portrayal of the industry, what with all the power players from agents to agencies, from designers (including fashion labels like Jimmy Choo) to magazines (Vogue India), from genuine friends to those looking to feel up skirts. I particularly liked how the film introduced us to all the key players and characters in one fell swoop, and what more through a fashion show, listening in to who's who and rivalries that exist, before observing just how hypocritical everyone can be toward one another.

Granted there were some lapses into character stereotypes like the gay designer and the married modelling agency boss (played by Arbaaz Khan) who has no qualms about sleeping with his top model, and with some moments in the plot being quite predictable, especially with relationships both personal and professional, Fashion still comes through unscathed as it's delivered in a slick package, sashaying to the cool seductive moves of catwalk modelling, of showing off its best side to the audience.

Since this is a film from Bollywood, you can expect many sleazy bits to be toned down and self-censored, with one scene involving a wardrobe malfunction actually being mosaic-ed off. And besides Priyanka Chopra, Mugdha Godse also held her own as Meghna's best friend Janet, who shows her the ropes and also bearing witness to her meteoric rise and fall. But I thought Kangna Ranaut's show-stopper role as top supermodel Shonali was something to sit up and take notice, with her pitch-perfect arrogance on the catwalk being quite a sight to behold, and her character being a parallel to that of Meghna, as a pre-cursor and warning of what one's life would be if you'd throw it to the wind, given her indulgence in drugs, drink, smoke and a choice of the wrong partner.

I haven't seen a lot of movies about the fashion industry, but I suppose this one form India serves as a catalyst to begin, even if it's a work of fiction. Eye candy galore and a simple storyline to follow, it's houte couture on display, everything good and nasty about it. As close to front row seats to a fashion show I can get.

I hate when a good story line is stretched out to a point where it starts feeling painful. Sadly, Fashion is one of those films. It starts out well, absorbs you for one and a half hour , but after that the story gets far too complicated and loses it's charm.

Madhur Bhandarkar films have a lot of sadness attached to it. This one starts on a positive note but when the real Madhur Bhandarkar wakes up, it becomes a true sadist film. Meghna's life becomes more and more sad with each passing minute. I know it's about exploring the dark sides of modeling industry, but there was too much of sadness here. There was a comeback part as well, though.

I would have loved it if it ended under 2 hours and there was no need of dragging it to three more quarters.

Ramp walks, arrogant supermodels, conniving modeling agency heads, wardrobe malfunctions, and delusional ex models on the street - expectedly it's all there in Madhur Bhandarkar's take on the fashion industry, 'Fashion'. It is a hard hitting look alright, but being a first of its kind perspective as far as Bollywood is concerned, it does get away with a few inconsistencies. In trying to bridge the chasm between perception and reality about the glam world of modeling through the story of the rise and fall of aspiring model Meghna Mathur (Priyanka Chopra) the film does stand out thanks to its well crafted fashion show sequences, intense performances and a nice dose of self deprecating gags (Bhandarkar even plays himself in a cameo!). But where it lacks is that after not taking itself too seriously early on, the second half is a little too intense a tad too long. Priyanka Chopra deserves special mention for easing into the metamorphic role from aspirant to the supermodel who then goes on to lose her modeling mojo. The other two models, Shonali (Kangana Ranaut is pretty tolerable in a slightly uni-dimensional role) and Janet (Mugdha Godse seems comfortable) hold their own as well. Even the support roles (Ashwin Mushran as the very gay Rohit Khanna looks suspiciously familiar to Stanley Tucci's character from 'The Devil Wears Prada' while Kitu Gidwani puts in a quietly confident role as Anisha Roy) are well executed though they are a bit on the caricaturish side. Bhandarkar packs every news-bite possible about the fashion industry into the script which tends to lose focus in the latter half. But as is his wont he does manage to touch a few chords and at least agitate the viewer's mind. In short, as far as the invite to this 'Fashion' show goes, come for Madhur Bhandarkar and stay for Priyanka Chopra!

Madhur Bhandarkar is known for revealing the stark truths of various facets of the Indian society. And this definitely doesn't change with Fashion as well. A well told story of a small town girl with big aspirations, who loses herself to the devouring fashion industry only to re discover herself at the end of it all. Your routine run of the mill story? Not quite. Madhur has picked up important events in India's fashion industry (wardrobe malfunction, the demented model found in the markets etc.) and shown what all models go through. The identities of various designers, how the industry REALLY works and how a fashion career is to be perceived are very well told. The music is awesome, and the ramp scenes are truly genius.

The downside? the movie is too long, could be cut short by half an hour at least. Priyanka Chopra doesn't always look as glamorous as she should, but Kangana Ranaut justifies her role completely and pulls of a good show. All in all, definitely not to miss, what with the lean bollywood season going on, fashion is definitely a'show stopper'

I watched this movie simply because of the good hype surrounding it. Although it was def. not my type (modeling does not interest me at all). Believe me, anyone would like this film!

Wow. I always thought Priyanka's acting was horrible. Come on after Salaam e ishq I was really wondering who would hire this girl... but maybe its just because she's been in these comedy/sexy roles and not a very complex character. Well guys her performance in Fashion was incredible. She def. deserved the IIFA best actress award over Aish in Jodha Akbar!

That being said this is a very gritty portrayal of the fashion world that whether it is a realistic depiction or not is very interesting. It takes you into an 'alternate universe' in India and fills you in on all the gritty details and all the central characters that by the end you feel like you have journeyed with Meghna (Priyanka's character) all the way and seen it all yourself.

Well all of that being said you are in for a real treat with Fashion. It is no typical masala film as I'm sure you know but go in with an open mind and you will come out feeling like you have really seen something memorable!