Typical of Lordi's music videos in the early 2000s, It Snows in Hell is a horror story told as a rock anthem. The video follows a girl in a dark forest being chased by a group of caped men-likely inquisitors or professional witch hunters-who clearly intend to burn her alive. It's a vivid and symbolic depiction of historical witch hunts.
However, the accused witch has called for help from a mysterious force-one that might just turn the tables and save her, while bringing doom upon her pursuers.
I've always felt that Lordi's early 2000s songs and their accompanying videos represent the band at their creative peak. As someone who loves both horror shorts and hard rock, this kind of combination is pure pleasure for the eyes and ears.
