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This advert for Hovis bread tells the story of a little boy struggling to push a bike loaded with bread up a steep cobbled street. At the top, after dropping off his bread delivery, the boy is seen coasting down the steep hill. The voiceover, presumably of the boy when older telling the tale, says "T'was like taking bread to top of the world - t'was a grand ride back though."

Colin Barlow in Hovis: Boy on the Bike (1973)

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Hovis: Boy on the Bike

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