Plot

Munchmallow is a soft cookie, a love mark that is being a sweet part of childhood throughout the generations. A story for itself, it always comes up with something innovative in it's communication. This time, it's a short movie about the boy and a girl who do not know for the boundaries. Their plan to create the largest Munch foil ball is coming to obstacles but, like in every fairy tale - they manage to conquer them all and live their dream to the fullest.—Ovation BBDO

Munchmallow really is a story for itself. As such, this brand needs to be innovative. Do things other brands don't and won't. Wrap a billboard in foil, create a Munchtown thriving on imagination, let the camera do the magic and make a brand movie. Munchmallow movie - "A story for itself"! This time, it's a short movie about the boy and a girl who do not know for the boundaries.

Their plan to make the largest foil ball is coming to obstacles. A school bully is not happy with the fun activities the younger pupils are practicing. But, when he sees how large the foil ball is becoming, he joins the crew too! When they roll it to the boy's house, the ball makes damage to his mom's garden and the kid's being grounded. Exposed to the unstoppable energy of his friends, his parents are letting him back out to play and finish the creation of the largest Munch foil ball ever.

Our Little prince has made the story of itself.

To create this outstanding film we've used a successful kids movies director's experience - the man in question being Rasko Miljkovic, the author of "Zlogonje". Under his command and guided by the skills of the cinematographer Miksa Andjelic, Munch story has been told in a new way, in a new format, and with a new spirit. Twenty kids have been dedicated to every shot (eating the whole supply of Munchmallow along the way). And everything we see on YT screen is enriched with gentle tunes of Kralj Cacka.

In an era when everyone is telling us how an average viewer's attention span is but a few seconds, and that the entire content is being consumed on at least 2 screens at the same time, it's hard not to notice that despite of it - Hollywood hasn't experienced a demise. Movie directors often collaborate with brands: let us recall Wes Anderson and H&M, or Spike Jonze and Kenzo.

With Munch we've proven that miracles are possible. And so, it is possible to make a brand movie in Serbia because Munchmallow really is - a Story for itself!