Gordon Ramsay's Future Food Stars

Why does a baker (Amy) need to demonstrate that they can roll Sushi after a demonstration (generation game) or blend vodka and market it (the apprentice) did licence payers money pay for this ?

Then there is the product placement, Black lion 'award winning' vodka, this seems to have been an award given by a very small publishing company in the UK, not an international award,

Gordon Ramsey tries to be taken on the role of Alan Sugar investing his money in a food brand, but the constants appear to looking around for guidance. Maybe I am missing the point, but this has been so many times before,

So, Gordon wants to find a future food star. So far, so good. Then it's all downhill from there. So how have they done it, and more importantly, how have they done it so badly?

I suppose it's a cocktail. It's a mixture of GR with his claws buffed away, it's the Apprentice format to generate "point and laugh" failures, but even that is not enough. Dear me no.

So what's the final element........it's a food and drink show, but it needs a twist. You might think that simply being chucked into unfamiliar food and drink arenas would be that final twist.....everyone getting a chance to be a fish out of water. You'd be wrong.

Cue Mr Ramsey attempting to channel his inner Ant Middleton. Let's freak them. Let's subject them to some SAS Who Dares Wins frighteners.

So what does that heady mix of badly thought through concepts give us? A mess, that's what. An unmitigated disaster of a programme not worth one penny more of TV licence money.

Thankfully, stuff like this is likely to kill off much of reality TV, so it's not all bad. Series 2 anyone? Hopefully not. This is drivel of the worst kind.

Gordan Ramsey thinks he's Alan Sugar! It doesn't work Gordan. I think he should go back to the kitchen as this isn't his best. The show is trying to be a food version of apprentice but it's lacking big time.

Well it just doesn't make any sense. I'm half way through and they're all muppets... I generally lap up all Gordon's shows but this is truly painful. The concept of the show just doesn't work.

"Guys, The Apprentice is ending, we need a copy cat show that's different enough for people to not notice".

And so 'Gordon Ramsay's Future Food Stars was born, and yes, we did notice.

It's not bad, goodness knows it's better than Ramsay's attempts at being a game show host (shudder at the memory), but this is The Apprentice with cooking, and it doesn't work.