Gordon Ramsay's Future Food Stars

Why does a baker (Amy) need to demonstrate that they can roll Sushi after a demonstration (generation game) or blend vodka and market it (the apprentice) did licence payers money pay for this ?

Then there is the product placement, Black lion 'award winning' vodka, this seems to have been an award given by a very small publishing company in the UK, not an international award,

Gordon Ramsey tries to be taken on the role of Alan Sugar investing his money in a food brand, but the constants appear to looking around for guidance. Maybe I am missing the point, but this has been so many times before,

The premise of the show did not match up with the challenges whatsoever.

The cooking challenges, I somewhat understood because they were diverse and thought the contestants various things, but challenges like crawling thru a cave, and diving off a cliff, were pretty pointless.

My main issue with this show was the personalities, so many powerful contestants had little opportunity to shine due to loud mouths who threw a tantrum if things did not go their way, then throw their teammate under the bus later when their loud-mouthing didn't pay off.

Not a bad show to binge, but I wouldn't recommend it as a interesting watch, show could've been better if half the contestants were different, and the challenges were more consistent.

Very happy with who won in the end tho, at least they didn't mess that up.

Would've been 5 out of 10 if Valentina (the vegan) was eliminated much earlier, very obnoxious, loud and conniving.

I've continued watching this but it's hard going, often pretty dull. The main problem is that it's so derivative from The Apprentice but does everything far worse: lacking the tension. Gordon seems like a nice chap but half the fun of the Apprentice is that Lord Sugar comes across as a fierce mogul whom all the candidates fear.

I could go on but tbh I feel like I can't be bothered. And that's the problem. This is really pretty dull.

Edit. Having just watched the latest episode, this is getting worse. I had to skip through sections as it's becoming unwatchable.

Please just put Gordon back in a kitchen.

This is rubbish, full of idiots doing idiotic things. I do wonder how they find such annoying people...

Gordon is much too good for this embarrassment.

In spite of all his success Stateside, it seems like GR is pretty anxious to break back into prime-time British TV - this is his second attempt. I like him for that. The BBC, for its part, is desperate for new formats in that 9pm slot. But it's not so easy to come up with ones that work; hence this strange hybrid of Hell's Kitchen and The Apprentice which in more prosperous times - and if it was fronted by anyone else - would have been introduced gently, at teatime on BBC2.

The problem it has is that viewers have such a clear idea what they want from him and from food-related shows. People ask, what has jumping out of helicopters got to do with food? Well, what has directing terrible TV ads, appearing on shopping channels or buying a glass teapot in Marrakesh got to do with being in business? Nobody blenches when these ludicrous tasks are set on The Apprentice. Essentially the premise here is the same, a dozen hopeless eejits squabbling for our entertainment. But because it's Gordon, we feel it really ought to be about the food and so most of what the contestants do seems pointless.

No-one surpasses him at people management, and you see that when he's giving the contestants their feedback. But that's why his best show is Kitchen Nightmares, the old episodes of which are still being endlessly repeated on E4. That's what I'd like to see him back doing.